Online Healthy Food Experiments: Capturing Complexity by Using Choice-Based Conjoint Analysis

Sigurðsson, Valdimar; Menon, Reshmi; Fagerstrøm, Asle

doi:10.1007/s40614-017-0114-9

Cited by 18 publications

(20 citation statements)

References 65 publications

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“…Conjoint analysis has been widely used by researchers (Green & Srinivasan, , ) and practitioners (Wittink, Vriens, & Burhenne, ) and has been used in an extensive range of marketing applications (Vriens, ). The method has also been used to investigate customer behavior from a behavior‐analytic perspective (Eriksson & Fagerstrøm, ; Fagerstrøm, ; Menon & Sigurdsson, ; Sigurdsson, Vishnu Menon, & Fagerstrøm, ). Conjoint analysis is based on a decompositional approach in which the participant responds to a set of total profile descriptions.…”

Section: Methodsmentioning

confidence: 99%

The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process

et al. 2019

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This study empirically investigates the marketer and customer's co‐creation process within the context of the marketing firm. Based on principles from bilateral contingencies, findings from a conjoint study (n = 98) indicate that utilitarian and informational reinforcing consequences from the marketer have a stronger impact on customers' co‐creation behavior relative to informational reinforcing consequences from other customers. Consequently, analyzing the impact of important reinforcing contingencies through the lens of bilateral contingencies expands our understanding of how and why co‐creation outcomes might occur. Also, a good co‐creation process may increase the business companies' research and intelligence and, as a consequence, strengthen their competitiveness.

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Section: Methodsmentioning

confidence: 99%

The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process

et al. 2019

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“…In contrast to ancestral humans who frequently experienced food scarcity and had to invest a considerable amount of time and energy in finding something to eat, modern consumers forage conveniently in supermarkets and usually maintain a substantial amount of food in their refrigerators and pantries. In fact, food has become even more accessible, as the retail sector is shifting to online platforms (Sigurdsson et al, 2017), with this trend accelerating due to the current COVID-19 pandemic (Chang & Meyerhoefer, 2021). The number of products offered by an average supermarket has increased from 9,000 to almost 50,000, with many products offered in dozens of flavors (Consumer Reports, 2014).…”

Section: Food Retail Industry: Problems and Evolutionarily Informed Solutionsmentioning

confidence: 99%

Old minds, new marketplaces: How evolved psychological mechanisms trigger mismatched food preferences

Folwarczny¹,

Otterbring²,

Sigurðsson³

et al. 2021

Preprint

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Principally due to unhealthy food choices that people make in grocery stores, almost half of adults worldwide are overweight and obese. Current food retail practices bear some responsibility for such public health issues. This paper argues that numerous attempts to promote healthy eating fail due to neglecting evolutionarily outdated food acquisition mechanisms. To understand underlying motives behind food choices, we distinguish proximate and ultimate explanations of consumer behavior, which complement the traditional approach to studying consumer behavior. Building on the evolutionary mismatch hypothesis and contrasting ancestral versus present-day foraging environments, we discuss how marketing activities exploit evolutionarily old food preferences and elicit unhealthy food choices. We conclude by explaining how to mitigate this harmful trend by applying the law of law’s leverage to facilitate effective strategies to increase healthy food choices. Notably, we show how evolutionary psychology principles can be used to reconcile competing interests between consumers, retailers, and decision-makers responsible for public health policies.

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“…Rafacz analyzes healthy eating as choice behavior and reviews interventions for promoting selecting and consuming healthy foods. Of course, environmental modifications can change food choice (Sigurdsson, Larsen, & Gunnarsson, 2014;Sigurdsson, Menon, & Fagerstrøm, 2017) and nudge consumers towards more healthful choices. Behavior-based interventions may be particularly effective.…”

Section: Implications Of Behavior Sciencementioning

confidence: 99%

Editorial: Behavior Science for the Public Welfare

Hantula

2019

Perspect Behav Sci

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Near the end of the Second World War, U.S. president Franklin Roosevelt commissioned Vannevar Bush, a leading scientist and engineer of the 20 th century who directed U.S. government research during the War, to write a report on the future of postwar science and science policy in the United States. The report, Science-The Endless Frontier (Bush, 1945), made bold and sweeping recommendations that set the stage for the current model of federal funding of scientific research, government investment in training and supporting future scientists, and the founding the National Science Foundation. The report not only introduced the term "basic research" into common parlance, it also expanded the definition to refer to both addressing the demands for practical innovations and to promoting scientific curiosity (Pielke, 2010). Bush (1945) asserted that scientific progress was essential to public welfare in the postwar world. Indeed, in the third chapter of the report, "Science for the Public Welfare" he asserted: Basic research leads to new knowledge. It provides scientific capital. It creates the fund from which the practical applications of knowledge must be drawn. New products and new processes do not appear full-grown. They are founded on new principles and new conceptions, which in turn are painstakingly developed by research in the purest realms of science. Bush regarded basic research that informed national defense, employment, developing new products, and science education as contributing to the public welfare. He advocated for a basic research model that simultaneously satisfied the quests for exploration and held implications for application. This view anticipated the societal demands on

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Online Healthy Food Experiments: Capturing Complexity by Using Choice-Based Conjoint Analysis

Cited by 18 publications

References 65 publications

The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process

The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process

Old minds, new marketplaces: How evolved psychological mechanisms trigger mismatched food preferences

Editorial: Behavior Science for the Public Welfare

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