Behavioral Intention Constituent Analysis of QRIS Digital Payment Tools in MSMEs in Pematangsiantar City

Butarbutar, Novita; Grace, Ernest; Putra, Loist Abdi; Loist, Christine; Sudirman, Acai

doi:10.32884/ideas.v8i4.1023

Cited by 2 publications

(2 citation statements)

References 16 publications

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“…Good e-service quality can build customer loyalty. Users who are satisfied with the quality of the electronic services provided are more likely to keep using the service and not switch to competitors (Butarbutar et al, 2022). Customer loyalty is important because loyal customers tend to generate higher revenue and recommend services to others.…”

Section: Discussionmentioning

confidence: 99%

Analysis of Online Transportation Customer Satisfaction in View From Brand Image, E-Service Quality and Security Factors

Hanika

Nani

Widowati³

et al. 2023

SULTANIST

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Transportasi online telah menjadi bagian penting dari kehidupan sehari-hari banyak orang di era digital saat ini. Kepuasan konsumen dalam penggunaan transportasi online menjadi faktor kritis yang memengaruhi pertumbuhan dan kesuksesan platform-platform tersebut. Tujuan utama peneliti ini untuk menganalisis pengaruh brand image, e-service quality, dan faktor keamanan terhadap kepuasan konsumen pengguna transportasi online Sampel dalam penelitian ini berjumlah 150 pengguna transportasi online yang ditentukan dengan pendekatan convenience sampling. Analisis data menggunakan aplikasi SPSS dengan menampilkan hasil pengolahan data melalui uji instrumen penelitian dengan uji validitas dan reabilitas, analisis regresi berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis data menyimpulkan brand image, e-service quality, dan keamanan berpengaruh positif dan signifikan terhadap kepuasan konsumen. Implikasi penelitian menginformasikan kepuasan konsumen dapat membantu identifikasi kekurangan dalam layanan pelanggan pada platform transportasi online. Penelitian ini dapat menyoroti area-area di mana konsumen mengalami kesulitan atau ketidakpuasan, seperti respons lambat terhadap pertanyaan atau keluhan, atau kurangnya dukungan pelanggan yang memadai dari platform transportasi online. Online transportation has become an important part of the daily life of many people in today's digital era. Consumer satisfaction in using online transportation is a critical factor influencing the growth and success of these platforms. The main objective of this research is to analyze the effect of brand image, e-service quality, and safety factors on consumer satisfaction with online transportation users. The sample in this study was 150 online transportation users who were determined by a convenience sampling approach. Data analysis uses the SPSS application by displaying the results of data processing through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis concluded that brand image, e-service quality, and security have a positive and significant impact on customer satisfaction. The research implications of informing consumer satisfaction can help identify deficiencies in customer service on online transportation platforms. This research can highlight areas where consumers experience difficulty or dissatisfaction, such as slow responses to inquiries or complaints, or lack of adequate customer support from online transportation platforms

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Section: Discussionmentioning

confidence: 99%

Analysis of Online Transportation Customer Satisfaction in View From Brand Image, E-Service Quality and Security Factors

Hanika

Nani

Widowati³

et al. 2023

SULTANIST

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“…This collaboration opens opportunities for exchanging knowledge, experience, and innovative ideas. With substantial social capital, creative industry businesses can expand their social networks, increase access to resources and information, and accelerate innovation (Butarbutar et al, 2022). Social capital plays a vital role in opening doors of access to broad market opportunities.…”

Section: Discussionmentioning

confidence: 99%

Analysis of Improving Business Performance in the Creative Industry Through Management of Human Capital, Social Capital, and Innovation Capability in the Era of Society 5.0

Halim,

Kusuma,

Sherly

et al. 2023

FIRM

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<p>In the era of Society 5.0, creative industry businesses must be able to optimize human capital, social capital, and innovation capability to improve business performance so that it is more optimal. This study aims to analyze the increase in creative industry business performance through managing human capital, social capital, and innovation capability in society 5.0. This study used a library and field research design with a causal associative approach. This study used a total sample of 150 samples. Data analysis confirms that human capital, social capital, and innovation capability significantly affect business performance. The implications of this research highlight the importance of organizations in the creative industries having to invest more in developing their human resources. This can be done through appropriate training, further education, skills development, and hiring. Focus on developing human resources will help improve the quality of the workforce and produce better innovation. Organizations must build and strengthen social relationships with business partners, customers, educational institutions, and related communities. Collaboration and knowledge exchange with relevant parties can help improve access to resources, market opportunities, and new ideas. Further, organizations must prioritize innovation efforts and create an environment encouraging creativity and experimentation. It is essential to develop a culture of innovation throughout the organization, encourage employees to share ideas, provide adequate support and resources, and adopt a flexible and adaptive management approach.<strong></strong></p>

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Behavioral Intention Constituent Analysis of QRIS Digital Payment Tools in MSMEs in Pematangsiantar City

Cited by 2 publications

References 16 publications

Analysis of Online Transportation Customer Satisfaction in View From Brand Image, E-Service Quality and Security Factors

Analysis of Online Transportation Customer Satisfaction in View From Brand Image, E-Service Quality and Security Factors

Analysis of Improving Business Performance in the Creative Industry Through Management of Human Capital, Social Capital, and Innovation Capability in the Era of Society 5.0

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