“…Research into personal indebtedness and individual behaviour has focused on key aspects such as financial literacy and decision making (for example, Estelami, 2009;Lusardi and Tufano, 2009;Stango and Zinman, 2011;Duca and Kumar, 2014) and studies of cognitive bias (the way in which people think and make judgements based on aspects such as predisposition, personality, moral systems and experience that may, or may not be rational) (for example, Frederik, 2005;Baumeister, et al, 2007;Oechssler et al, 2009;Banks et al, 2010;Bertrand and Morse, 2011;Hoppe and Kusterer, 2011;Wu and Cheng, 2011;Brahmana et al, 2012).…”