Beer style subcategories: persuading consumers to become loyal

Boger, Carl A.; Kwon, Jookyung; Ritter, Marisa

doi:10.1108/ijchm-04-2018-0276

Cited by 6 publications

(3 citation statements)

References 77 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Boger et al (2019) found identification essentially with beer styles rather than brands, suggesting these consumers have a feeling of belonging to a tribe, which may not lead to brand loyalty. Other consumers have complex systems for evaluating tastes, judging by experiences related to status (Maciel and Wallendorf, 2017) within the luxury beer category related to building consumers’ lifestyle and the dimensions of experimental value (Williams et al , 2019).…”

Section: Analysis Of the Resultsmentioning

confidence: 96%

Craft beer – a systematic literature review and research agenda

Nave

Duarte

Rodrigues

et al. 2021

IJWBR

View full text Add to dashboard Cite

Purpose In recent years, the craft beer (CB) industry has gained impetus and has experienced significant growth in scientific publications. This study aims to present a systematic review of the literature on CB in areas related to economic and business sciences. Design/methodology/approach Based on the data from Scopus, Web of Science and a set of articles not indexed to these databases until June 2021, a total of 132 articles were included for analysis, using bibliometric and content analysis techniques. Findings The study allowed us to identify that CB has four main clusters/themes of research, namely, CB industry and market, marketing and branding, consumer behavior and sustainability. Detailed information on the clusters is provided. In addition, the results showed that publications addressing CB have grown significantly from 2015 onwards and are dispersed across many journals, with none assuming a clear leadership. Quantitative approaches account for more than half of publications. Research limitations/implications This study is a useful guide for academics intending to develop studies with CB. It provides a framework to structure future research by identifying existing literature clusters and proposes several research propositions. Practical implications The findings from this study are useful for CB companies to get an overview of the main issues affecting the CB industry and market to be able to adapt their strategies and stay aligned with market tendencies in the four main clusters identified. Originality/value This is the first systematic review of CB. Therefore, it provides a significant contribution to frame and strengthening the literature on CB and serves as a reference for future research. Based on the content analysis and cluster identification, the findings portray the status of current research. Accordingly, a set of research opportunities are offered.

show abstract

Section: Analysis Of the Resultsmentioning

confidence: 96%

Craft beer – a systematic literature review and research agenda

Nave

Duarte

Rodrigues

et al. 2021

IJWBR

View full text Add to dashboard Cite

show abstract

“…Support for differentiation has accordingly manifested strongly in terms of the importance CB now enjoys in the on-premise food and beverage sector. Notably, CB drinkers have been characterized as status seekers via the social setting in restaurants where they consume much of this beverage (Boger et al , 2019; Gómez-Corona et al , 2017), as having a strong self-identity (Legendre and Bowen, 2020; Rivaroli et al , 2019) and often subject to peer pressure to drink CB (Santisi et al , 2018). Furthermore, the concepts of “uniqueness value” and “luxury value perception,” because of their undertone of “rareness” and “exclusivity” (Thomé et al , 2016), and of “unique and memorable experience creation” (Harrington et al , 2021) have been ascribed to CB.…”

Section: Conceptual Framework and Hypothesesmentioning

confidence: 99%

Craft beer in the situational context of restaurants: effects of product involvement and antecedents

Bruwer

Cohen

2022

IJCHM

View full text Add to dashboard Cite

Purpose Craft beer (CB) has gained prominence in the on-premise trade in the USA, which has become the world’s largest market for CB. Academically based research in the hospitality domain examining consumer behavioral psychology-based constructs in the situational consumption context of restaurants has, however, not kept pace with market reality. This study aims to examine how product involvement, knowledge, opinion leadership-seeking, risk perception, information processing and their interactions affect consumption of CB by consumers in the situational context of restaurants in the USA. Design/methodology/approach A national sample of 697 consumers from across the USA covering all categories of restaurants, including bars, pubs and brewpubs, informs the development of a structural equation model (SEM) of the motivational process to examine these effects. In the process, the authors validate latent construct measurement scales specific to CB consumption in the restaurant environment. Findings The results support main hypotheses confirming the existence of distinct motivational relationships, thus explicating the processes by which consumers’ CB product involvement, product knowledge, opinion leadership-seeking and risk perception are activated, influence one another and their subsequent information processing-related outcomes. The findings also confirm the unstable nature of the situational involvement construct, the stability of enduring involvement and the pivotal role of psychological risk on opinion leadership and opinion seeking as well as on other antecedents. As far as the interaction effects between the constructs are concerned, the authors confirm five mediating effects and one moderating effect. Practical implications Strategies should be developed by hospitality managers to identify consumers with higher enduring involvement with CB. Strategies should also be implemented that mitigate psychological, social and functional risk. The insights into the motivational relationships pertaining to CB consumption in restaurants should be integrated into drinks menu design and be considered in how service staff are trained. Originality/value This research provides nuanced insights from a motivational perspective of consumers in the situational context of restaurants from a holistic and consumer-centric behavioral psychology perspective providing deepened insights of focal behavioral psychology constructs and their roles in the hospitality domain.

show abstract

“…Amidst this backdrop, industry estimates of the global value of the craft beer industry will be worth US$200m, or a quarter of the beer market, by 2025 (Allied Market Research, 2019; Intrado, 2021; Market Data Forecast, 2020). As Boger et al (2019) contended, the craft beer market operates in an environment of hyper-competition to create loyal customers. Reflecting on the growing scholarly and industry interest in craft beer and breweries, the purpose of this paper is to use a systematic literature review to identify the frameworks/theories, methodologies and gaps in current CBT academic journal articles.…”

Section: Introductionmentioning

confidence: 99%

Tapping into flavourful journeys: a systematic review and application of craft beer tourism frameworks

Tham,

Campton,

Cooper-McKenzie

2023

IJWBR

View full text Add to dashboard Cite

Purpose There is a growing interest in investigating craft beer tourism and consumption experiences as different destinations seek to position unique attributes and cultures in their culinary offerings. Yet, in this space, factors that have triggered the creation, management and marketing of craft beer tourism remain implicit. The purpose of this paper is therefore to present a systematic literature review of craft beer tourism, apply a conceptual model of craft beer gastronomy tourism and, in turn, provide strategic imperatives for the sector moving forward. Design/methodology/approach A comprehensive search for craft beer tourism in hospitality and tourism literature was undertaken using a combination of Google Scholar search terms as well as institutional library databases. Then, following the steps proposed by Xiao and Watson (2019), articles were sorted into themes before determining their appropriateness to be included in a systematic literature review. Findings Based on prior research, a Craft beer gastronomy tourism model is proposed. This model was found to provide a macro perspective of the craft beer tourism literature and was applied using the systematic literature review. It was found that not many of the papers fit the three-step process, and a fragmented relationship between craft breweries and tourism was observed. On reviewing the theories and frameworks used, it was found that there was not much consistency with the majority using frameworks and concepts. Furthermore, most studies were undertaken from the perspective of a single region or homogenous samples, with few offering cross-sectional comparisons. The most common methods of the papers were surveys and interviews, with a majority being cross-sectional. Originality/value The systematic literature review has led to the development of a novel conceptual model that highlights the current focal areas but also gaps that inform future studies and managerial implications.

show abstract

Beer style subcategories: persuading consumers to become loyal

Cited by 6 publications

References 77 publications

Craft beer – a systematic literature review and research agenda

Craft beer – a systematic literature review and research agenda

Craft beer in the situational context of restaurants: effects of product involvement and antecedents

Tapping into flavourful journeys: a systematic review and application of craft beer tourism frameworks

Contact Info

Product

Resources

About