“…There is a belief purported in many studies that the media influences public perception of the profession and of social workers (NASW, 2003;Briggs, Meagher & Healy, 2007;Brodie, Nottingham & Plunkett, 2008;Jones, Vela, Vang, & Walde, 2006;Zugazaga, Surette, Mendez, & Otto, 2008;Davidson & King, 2005;Turner, 2011). In summarising comments by focus group members in the Davidson and King study it was noted that:…”