2019
DOI: 10.1177/1329878x19853077
|View full text |Cite
|
Sign up to set email alerts
|

Becoming activist: the mediation of consumers in Animals Australia’s Make it Possible campaign

Abstract: In 2008, the Australian Law Reform Commission journal, Reform, called out animal welfare as Australia’s ‘next great social justice movement’ in 2018; however, public mobilisation around animal welfare is still a contested issue in Australia. The question stands as to how to mobilise everyday mainstream consumers into supporting animal activism given that animal activism is presented in the public sphere as dampening the economic livelihood of Australia, with some animal activism described as ‘akin to terrorism… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1

Citation Types

0
1
0

Year Published

2021
2021
2024
2024

Publication Types

Select...
5

Relationship

0
5

Authors

Journals

citations
Cited by 6 publications
(1 citation statement)
references
References 11 publications
0
1
0
Order By: Relevance
“…One common strategy used by activist groups is to draw sympathy from potential supporters by highlighting shared concerns (Sommerfeldt, 2011), essentially encouraging a process of shared identity. Analyses of community responses to an animal welfare campaign in Australia demonstrated the effectiveness of creating a sense of commonality between humans and animals (Mummery & Rodan, 2019). These studies suggest that campaigns can enhance identification.…”
Section: Introductionmentioning
confidence: 99%
“…One common strategy used by activist groups is to draw sympathy from potential supporters by highlighting shared concerns (Sommerfeldt, 2011), essentially encouraging a process of shared identity. Analyses of community responses to an animal welfare campaign in Australia demonstrated the effectiveness of creating a sense of commonality between humans and animals (Mummery & Rodan, 2019). These studies suggest that campaigns can enhance identification.…”
Section: Introductionmentioning
confidence: 99%