Bauran Pemasaran Keben Pada Industri Rumah Tangga Ud. Bokor Rotan Indah Di Bali

Mahanavami, Gusti Ayu; Gumi, Wiryawan Suputra; Arni, Ni Ketut Rai

doi:10.31002/rn.v2i1.964

Cited by 2 publications

(2 citation statements)

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“…In contrast to Sidetapa Village, the people of Tigawasa Village are known as producers of woven bamboo in the form of Sokasi. Sokasi [17] is a place like a Balinese covered basket made using reed bamboo, because for the people in Tigawasa Village each bamboo has a different main role in making woven.Sokasi [18] is made in a round or square shape, which outside Bali is often called besek, which has the main function as a place to carry ceremonial materials or offerings for Hindus (Fig. 3).…”

Section: "Sokasi" Tigawasa Villagementioning

confidence: 99%

Bali Aga Tourism Village Branding in Buleleng Regency Through the Existence of Local Products

Widiastini¹,

Arsa²,

Karta³

et al. 2023

Advances in Economics, Business and Management Research

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This study aims to identify and describe local products in Bali Aga village which is a tourism village as the branding of the village. In this study, six Bali Aga villages in Buleleng Regency were directly observed to identify local products that became the village's branding as a tourism village. The six villages are Pedawa Village, Sidetapa Village, Tigawasa Village, Julah Village, Sembiran Village, and Sambirenteng Village. The six villages have local products in the form of handicrafts and culinary delights that have made this village known through the survival and existence of these products. The presence of these local products has an impact on the branding of the six villages, making it easier for tourism village managers to market their villages as tourist destinations in Bali, especially Buleleng Regency.

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Section: "Sokasi" Tigawasa Villagementioning

confidence: 99%

Bali Aga Tourism Village Branding in Buleleng Regency Through the Existence of Local Products

Widiastini¹,

Arsa²,

Karta³

et al. 2023

Advances in Economics, Business and Management Research

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“…Sebagai salah satu sarana penting dalam kegiatan persembahyangan, peluang usaha penjualan bokor dan keben ukir fiber ini menjadi sangat menjanjikan di wilayah Bali. UMKM (Usaha Mikro, Kecil dan Menengah) keben dan bokor kemudian menjadi berkembang pesat hingga sekarang (Gumi et al, 2018),. Berkembangnya usaha bokor dan keben ukir fiber tidak begitu saja diikuti dengan kemampuan pemasaran yang optimal oleh para pelaku UMKM (Setiawati et al, 2019).…”

Section: A Latar Belakangunclassified

Penguatan Branding Produk Dan Optimalisasi Pemasaran Melalui E-Commerce Pada Umkm Bokor Dan Keben Ukir Fiber

Narayana,

Aryawan,

Fernando

et al. 2022

JMM

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Abstrak: Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kemampuan mitra dalam melakukan branding produk melalui Google My Business dan memasarkan produk menggunakan E-commerce. Mitra dalam pengabdian ini adalah Toko Metri yang berlokasi di Kabupaten Buleleng, Bali. Jenis produk yang dipasarkan mitra adalah bokor dan keben ukir fiber. Kegiatan pengabdian menggunakan metode pelatihan yang melibatkan tiga orang peserta. Tahapa pengabdian terdiri dari perencanaan, pelaksanaan, monitoring, evaluasi dan refleksi. Kegiatan yang dilakukan dalam pengabdian ini adalah pembuatan logo produk, pelatihan branding produk menggunakan melalui Google My Business dan pelatihan pemasaran produk menggunakan e-commerce. Evaluasi kegiatan dilakukan dengan memberikan kuesioner kepada mitra untuk mengetahui peningkatan pemahaman sebelum dan setelah kegiatan. Hasil kegiatan pelatihan menunjukkan bahwa sebelum pelatihan mitra memiliki pemahaman dan kemampuan yang kurang dalam branding produk menggunakan Google My Business dan setelah kegiatan meningkat sebesar 100% pada kategori baik. Sebelum kegiatan, pemahaman dan kemampuan mitra dalam memasarkan produk menggunakan e-commerce sangat kurang dan setelah kegiatan mengalami peningkatan 100%, dimana 66,67% pada kategori baik dan 33,33% pada kategori cukup.Abstract: This community service aims to increase the understanding and ability of partners in branding products through Google My Business and marketing products using E-commerce. The partner in this service is Toko Metri, which is located in Buleleng Regency, Bali. The types of products marketed by partners are bokor and keben. The service activity uses a training method that involves three participants. The service stages consist of planning, implementation, monitoring, evaluation, and reflection. Activities carried out in this service are product logo creation, product branding training using Google My Business, and product marketing training using e-commerce. Evaluation of activities is carried out by giving questionnaires to partners to determine the increase in understanding before and after the activity. The results of the training activities showed that before the training partners had less understanding and ability in product branding using Google My Business and after the activity increased by 100% in the good category. Before the activity, the understanding and ability of partners in marketing products using e-commerce was very lacking and after the activity, there was an increase of 100%, where 66.67% in the good category and 33.33% in the moderate category.

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Bauran Pemasaran Keben Pada Industri Rumah Tangga Ud. Bokor Rotan Indah Di Bali

Cited by 2 publications

References 0 publications

Bali Aga Tourism Village Branding in Buleleng Regency Through the Existence of Local Products

Bali Aga Tourism Village Branding in Buleleng Regency Through the Existence of Local Products

Penguatan Branding Produk Dan Optimalisasi Pemasaran Melalui E-Commerce Pada Umkm Bokor Dan Keben Ukir Fiber

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