Branding becomes important in introducing something that you want to offer to masayarakat.Tentu, the government should look at it all because if you want to introduce to the local travel nationally and internationally should give a brand easily recognized and remembered as well as a differentiator with lain.Cirikhas area of a branding is what will be the strategy for the government to offer travel how an area will be known. As well as the use of branding Banyuwangi "The Sunrise Of Java", as the tourism marketing strategy, and thus increase.Sehingga is where branding is very important in a marketing included in marketing pariwisata.Bentuk of all strategies that can said as a government innovation banyuwangi a way to market their tourism through branding. Abstraksi Branding menjadi yang penting dalam memperkenalkan sesuatu yang ingin di tawarkan kepada masayarakat.Tentu,pemerintah harus melihat itu semua karena jika ingin memperkenalkan wisata lokal kepada nasional maupun internasional harus memberikan brand yang mudah dikenal dan diingat serta menjadi pembeda dengan daerah lain.Ciri khas dari sebuah branding inilah yang akan menjadi strategi bagi pemerintah untuk menawarkan bagaimana wisata suatu daerah akan dikenal.Seperti halnya kabupaten Banyuwangi yang menggunakan branding "The Sunrise Of Java",sebagai strategi pemasaran pariwisatanya,hingga mengalami peningkatan Sehingga disinilah branding sangat penting dalam sebuah pemasaran termasuk dalam pemasaran pariwisata.Bentuk dari semua strategi itulah yang dapat dikatakan sebagai inovasi pemerintah banyuwangi dengan cara memasarkan pariwisatanya melalui branding. Kata Kunci: Inovasi, Branding, Strategi Pemasaran, Pariwisata Pendahuluan Dewasa ini strategi branding merupakan salah satu proses pemasaran yang sering kali diterjemahkan sebagai kegiatan promosi. Berbicara tentang branding maka akan terpusat pada Submite :
This paper aims to describe the image and branding of the cultural potential of a tourist destination in Buleleng Regency, so that each destination can be understood to have a different and unique identity. Buleleng Regency has natural and cultural potential that can be managed and utilized as tourist attractions. The potential can be packaged so that it becomes something that shows the identity of a destination. The large number of same turist destinations requires the accuracy in its management, so that the target market can be achieved. Brand and image become very important as a distinguishing destination between one another. In Buleleng Regency, several places have been developed by create the brand and image as tourist destinations, such as the Old Village of Buleleng Regency which consists of seven villages, Janger Kolok Bengkala Village, Bukakak Tradition, Sudaji Village, Beji Temple, Sangsit Village, Gedong Kerta and Puri in Paket Agung Village, dan Vihara in Banjar Village. In its implementation, it is recommended that brand and image formation must also be accompanied by the provision of facilities and services in accordance with the image being built. Keywords: Brand, Image, Tourism, Buleleng
The presence of increasingly sophisticated information technology has implications for the emergence of various innovations and creativity, by utilizing the development of information technology. One that is growing rapidly during the pandemic is a virtual tour, as a substitute for a tour to a place directly, which is brought to a screen using either a laptop, PC or mobile phone. Sidatapa Village, as one of the tourist villages in Buleleng Regency, has recently developed tourism products, one of which is a tour to get to know the culture in the village, experiencing obstacles due to the social restrictions. Tourists cannot visit the village directly and get to know the culture in the ancient village. Seeing the trend of virtual tours that are well developed in Indonesia, in this community service program, tourism community group who act as tour guides are given virtual tour training. Sidatapa village is unique, namely as the village of Bali Aga and has an old house called Bale Tumpang Salu, as well as ancient cultural activities which are still preserved until now, has the potential to develop a virtual tour. In village mentoring activities, tourism awareness groups are given virtual tour training involving the role of the industry, namely the Trex Tour. Through training and mentoring provided by academics and industry, the tourism awareness group of Sidatapa Village was able to design and carry out virtual tours. ==== Kehadiran teknologi informasi yang semakin canggih berimplikasi pada munculnya berbagai inovasi dan kreativitas, dengan memanfaatkan perkembangan dari teknologi informasi tersebut. Salah satu yang sedang berkembang pesat pada masa pandemik adalah virtual tour sebagai pengganti perjalanan wisata ke suatu tempat secara langsung, yang dibawa ke dalam sebuah layar baik menggunakan device berupa laptop, PC, maupun mobile phone. Desa Sidatapa sebagai salah satu desa wisata di Kabupaten Buleleng yang baru saja mengembangkan produk wisata, salah satunya beriwisata mengenal budaya di desa tersebut, mengalami hambatan yang disebabkan oleh pembatasan sosial. Wisatawan tidak dapat berkunjung langsung ke desa tersebut dan mengenal budaya di desa tua tersebut. Melihat tren virtual tour yang berkembang baik di Indonesia maka pada program pengabdian kepada masyarakat ini, kelompok desa wisata yang berperan sebagai pemandu wisata diberikan pelatihan virtual tour. Desa Sidatapa memiliki keunikan, yakni sebagai desa Bali Aga, memiliki rumah tua yang disebut Bale Tumpang Salu, serta aktivitas budaya kuno yang hingga saat ini masih dipertahankan berpotensi untuk mengembangkan virtual tour. Pada kegiatan pendampingan desa, kelompok sadar wisata diberikan pelatihan virtual tour dengan melibatkan peran industri, yakni Trex Tour. Melalui pelatihan dan pendampingan yang diberikan oleh pihak akademisi dan industri, kelompok sadar wisata Desa Sidatapa mampu merancang dan melaksanakan virtual tour.
Souvenir vending is one of the jobs done by poor people in tourist areas such as Batur Tengah Village or better known as Penelokan, Kintamani, Bangli Regency, Bali to make their family survive. However, the souvenir vendors’ existence is not only considered by tourism businesses as unacceptable, but it is also regarded as a major factor that hampers the development of tourism in Kintamani. In fact, the Bali Local Regulation No. 2 of 2012 on Cultural Tourism explicitly emphasizes that the development of Bali’s tourism is aimed to encourage an equal distribution of business opportunities and to obtain maximum benefits for the welfare of the community. Therefore, this study was aimed to determine the reasons why the informal sector (souvenir vending) is used as the basis of the family economy, what is the practice of souvenir vending which has become the basis of the family economy, and also what is the struggle for vendor space in the Kintamani tourism area and its relation with the female identity. In this study, several techniques were used such as observations, interviews, and literature study to collect data. Research results show that the people in the Batur Tengah village choose to work as souvenir vendors because of their limited economic capital, education, skills, and time due to other life burdens, especially for those who are already married. In the Kintamani tourism area, souvenir vendors have to interact with various parties which certainly involves a capital struggle because each party has a different interest. As a famous international tourism area which has become a global Geopark, this area is highly contested for its economic, social, cultural, political, and environmental values. Researchers found a new paradigm that shows souvenir vending to be one form of entrepreneurship in a tourism field which is responded to by the people as a multi-purpose industry. The utilization of the informal sector is considered a family economic base by women in the village of Batur Tengah. Married woman are obligated to provide for their families hence they struggle as souvenir vendors in the middle of the tourism competition which has become more strict and less accommodative due to the new government policy. In practice, the community is very obedient to the elite community leaders who are considered as patrons, both by the men and women vendors. Other options to support their families are now very few and becoming less as the tourism areas are becoming more popular.
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