2014
DOI: 10.1007/978-3-658-04449-7
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Basiswissen Transportation-Design

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Cited by 7 publications
(2 citation statements)
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“…In order to describe the perception in more detail, the basic scheme for product design is used (Figure 1). The product consists of the essential components layout, shape, colour and surfaces as well as graphics (Seeger, 2014;Holder et al, 2018). The layout describes the basic structure and assembly.…”
Section: Basic Scheme Of Product Perceptionmentioning
confidence: 99%
“…In order to describe the perception in more detail, the basic scheme for product design is used (Figure 1). The product consists of the essential components layout, shape, colour and surfaces as well as graphics (Seeger, 2014;Holder et al, 2018). The layout describes the basic structure and assembly.…”
Section: Basic Scheme Of Product Perceptionmentioning
confidence: 99%
“…In his wellknown contribution "Seeking the Ideal Form", Bloch (1995) uses the subdivisions "shape, scale, tempo, proportion, materials, colour, reflectiveness, ornamentation and texture" which were first introduced by Davis (1987), and Kellaris and Kent (1993). According to Seeger (2014), the product design is divided into 4 different subgestalts, which build on one another. The subgestalts are layout, shape, colour and graphics of which the latter is extended by the surface (Holder, 2016).…”
Section: Introductionmentioning
confidence: 99%