Basic characteristics of the fall tourism market

Spencer, Daniel M.; Holecek, Donald F.

doi:10.1016/j.tourman.2006.03.005

Cited by 46 publications

(37 citation statements)

References 18 publications

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“…• Seasonal variations in destination characteristics can act as a magnet for visitors seeking ephemeral experiences linked with climate or nature, such as the fall market (Spencer and Holecek 2007), as well as economic-driven destination experiences such as Christmas markets (see Haid 2006). Table 2: Off-peak seasonal theming of visitor attractions  Harvest theme, with a focus on harvest produce, local foods and traditional celebrations of food production and rural life, such as Apple Day (September/October)  Hallowe'en, with a clear focus on attracting families with children for lowscare experiences (e.g.…”

Section: Figure 7 Herementioning

confidence: 99%

Visitor attractions and events: Responding to seasonality

2015

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Section: Figure 7 Herementioning

confidence: 99%

Visitor attractions and events: Responding to seasonality

2015

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“…According to Getz and Nilsson (2004), Koc and Alinay (2007), Mitchell and Hall (2003), Fernandez-Morales (2003), Fernandez-Morales and Moyorga-Toledano (2008), Cuccia and Rizzo (2011), seasonality in tourism is a universal problem that appears in varying degrees of importance and depends on the destination. However, Baum and Landtorp (2001), Lim and McAleer (2001), Jang (2004), Koenig and Bischoff (2005), Spencer and Holecek (2007) stressed that strategies employed to reduce seasonality must focus towards extending seasons or introduce new seasons and encourage the development of new products and markets to attract tourists during the offseason. Napal (2007) and Pike (2010) have therefore suggested a proper planned destination marketing strategies as a panacea for a sustainable tourism development.…”

Section: Tourists Arrivals and Duration Of Stay In Destination Areasmentioning

confidence: 99%

Volumetric Analysis of Tourist Arrivals in Ecotourism sites of Cross River State, Nigeria

Ajake¹,

Amalu²,

Enang³

2016

ojtmr

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This study examined tourists" arrivals in ecotourism sites and events within Cross River state, Nigeria. Data for the study were collected through questionnaire survey, interviews, field inventory and participatory rural appraisal methods. The data generated were analyzed using descriptive statistics such as mean, percentages, averages, graphs, charts, frequencies and maps while analysis of Variance was employed to determine the difference in the annual arrivals in the area. The findings reveal that a total of 27,326 tourists" visited the study locations between 2005 and 2015 and out of this number, the months of January, September and December have the highest recorded number of tourists" arrivals with 3015, 2549 and 3920 respectively. The participatory research appraisal shows that the variation in the number of tourists" arrivals in some of the months was attributed to the availability of traditional events. Based on this finding, it is recommended that more effort be made to organize more events in the state so that more tourists" would be attracted to visit the state and this will eliminate or reduce the effect of tourism seasonality in the state.

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“…A range of studies have highlighted differences in occupancy rates between the seasons (JEFFREY et al, 2002;AMELUNG and VINER, 2006;HOTI et al, 2007), the impact of on employment (KRAKOVER, 2000;NESHEIM, 2003;GETZ and NILSSON, 2004), the role of climatic factors in determining seasonal demand (BARTOLOME et al, 2009), the under-and overutilisation of resources during off-peak and peak periods (HINCH and JACKSON, 2000;KENNEDY and DEEGAN, 2001), the possible implications of climate change on seasonality (AMELUNG et al, 2007) and problems of seasonality in peripheral areas (COMMONS and PAGE, 2001;KASTENHOLZ and DE ALMEIDA, 2008). Individual measures to address seasonality involve hosting events in low seasons in order to spread demand and to help fill existing capacity (SPENCER and HOLECEK, 2007), whilst reducing peak demand and redistributing demand at peak times as well as additional capacity at peak times, whilst businesses deploy marketing resources and price promotions to fill capacity during periods of surplus supply. Yet the existing literature, with a number of exceptions (e.g.…”

Section: The Tourism-seasonality Literaturementioning

confidence: 99%