Barriers to innovation adoption: a study of e‐markets

Abstract

PurposeThe purpose of this paper is to explore and expound the factors that impinge on the adoption and usage of industrial e‐markets.Design/methodology/approachA review of the literature on e‐market adoption was followed by in‐depth interviews with senior managers in buyer, supplier, and e‐market organisations. Senior level executives (15) reported barriers and challenges to the adoption and usage of e‐markets operating in the aerospace and defence and higher education sectors. The interview data is transcribed, coded and analysed using the qualitative data analysis programme QSR N6.FindingsThe paper found a number of barriers and challenges related risk perception, knowledge deficits, trust, firm size, and organisational readiness that moderate the adoption and usage of e‐markets in the sectors.Research limitations/implicationsThere is unequal representation of buyer and supplier organisations between the two e‐market sectors. However, the case material enabled the research question to be answered and did not compromise the aims of the research.Practical implicationsThe case material presented in the paper can help academic researchers, managers, practitioners and other professionals better understand the barriers that impinge on e‐market adoption and find practical ways to mitigate those barriers.Originality/valueRecently, research on the barriers and challenges to e‐markets has been largely anecdotal and patchy with a paucity of studies noting factors that are likely to be conducive to e‐markets success. This study departs from such studies by offering empirical evidence of the factors in moderating the uptake of e‐markets.

Barriers to the adoption and diffusion of technological innovations for climate-smart agriculture in Europe: evidence from the Netherlands, France, Switzerland and Italy

“…Previous literature also point towards the credibility and authority of advisors and consultants as impacting adoption and diffusion levels (Guerin, 2001;Johnson, 2010), and whilst this did not emerge as a key theme through the data coding, it could be seen to be consistent with issues related to overly complex language and 'jargon'. It was noted these were often used by experts in relation to CSA and more widely sustainability.…”

“…Lack of management support/awareness (Brunke et al, 2014;Eidt et al, 2012;Hoffman and Henn, 2008;Johnson, 2010;Ratten and Ratten, 2007;Sneddon et al, 2011;Vishwanath, 2009;Wheeler, 2008) …”

“…The innovation studies literature examines the diffusion and adoption of a range of innovations, including technological innovation, but has also covered topics such as business model innovation or the use of e-markets (Ceschin, 2013;Johnson, 2010). Much recent literature has focused on pro-environmental and sustainable technological innovations, covering topics such as the installation and diffusion of smart-grid technologies (Luthra et al, 2014), energy efficiency retro-fitting innovations in the building sector (Faber and Hoppe, 2013;Hoffman and Henn, 2008) and in industry and manufacturing (Brunke et al, 2014;del Río Gonz alez, 2005).…”

“…Principle-agent issues such as landowners refusing efficient technologies for tenant farmers can also be identified, (Guerin, 2001) as well as cultural barriers (linked to consumer habits and expectations) (Ceschin, 2013) and the credibility and authority of advisers or consultants (Guerin, 2001;Johnson, 2010).…”

Experienced Benefits and Barriers of E-Business Technology Adoption by SME Suppliers

“…As such, some researchers (e.g. Heung, 2003;Tan, Tyler and Manica, 2007;Tan et al, 2009;Tan et al, 2010;Johnson, 2010) examine the barriers perceived by SMEs for introducing ebusiness technologies. According to these scholars, SMEs encounter several barriers cited in the brooder SME literature.…”