“…One predominant theme was that barbers and stylists were committed to sharing important health information with their clients, 7,9,10,12,27,29–32,50,52 are already engaged in this, 7,9,18,21,24,28,31 and believe that their customers are interested in receiving health information. 10,16,21,30,41,52 Male customers were open to receiving health information and medical services such as prostate cancer screening tests, BP and blood glucose measurements, physical measurements, and fitness assessments. 10,40,51,56–58 Given that men are less likely to have a primary care provider and utilize fewer preventive health services, barbershop-based interventions may prove particularly effective for improving men’s health.…”