Bandwagon effect revisited: A systematic review to develop future research agenda

Bindra, Sunali; Sharma, Deepika; Parameswar, Nakul; Dhir, Sanjay; Paul, Justin

doi:10.1016/j.jbusres.2022.01.085

Cited by 35 publications

(41 citation statements)

References 85 publications

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“…In systematic literature reviews and meta‐analyses, researchers need to perform a thorough literature search process (Adil et al, 2022; Barari et al, 2021; Barari et al, 2022; Bindra et al, 2022; Hassan et al, 2022; Maseeh et al, 2021b; Paul & Barari, 2022; Paul & Benito, 2018; Paul & Criado, 2020; Paul & Feliciano‐Cestero, 2021; Paul et al, 2021). Thus, the literature search process for our meta‐review involved five steps.…”

Section: Methodsmentioning

confidence: 99%

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Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory

Maseeh

Sangroya

Jebarajakirthy

et al. 2022

Psychology and Marketing

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Researchers have given considerable attention to investigate anti-consumption behavior. However, empirical research tends to report somewhat erratic and inconsistent findings. Accordingly, the relationships between the antecedents, and the outcome variables of anti-consumption behavior, such as consumer well-being, remain unclear. Thus, to fill this void in the literature, this study integrates Attitude Behavior Context (ABC) theory and Well-being theory into a meta-analytic framework and synthesizes the extant literature on anti-consumption to examine concrete relationships between the contextual and attitudinal variables, anti-consumption behavior and consumer well-being.The findings show that ecological concern, religiosity, mortality salience, and perceived behavioral control influence anti-consumption attitudes and intention, whereas consumer well-being is the outcome variable of anti-consumption behavior. To investigate the possible reasons for the inconsistent findings, we performed a moderation analysis which suggests that country of study, product type, data collection period, research methods and sample type may cause inconsistencies in the findings. This meta-analytic study contributes to the anti-consumption literature. Practically, the findings provide guidelines to policymakers and societal organizations interested in promoting anticonsumption.

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Section: Methodsmentioning

confidence: 99%

“…In systematic literature reviews and meta-analyses, researchers need to perform a thorough literature search process (Adil et al, 2022;Barari et al, 2021;Barari et al, 2022;Bindra et al, et al, 2022). The second step was the identification of keywords to search for relevant literature.…”

Section: Literature Searchmentioning

confidence: 99%

Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory

Maseeh

Sangroya

Jebarajakirthy

et al. 2022

Psychology and Marketing

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“…The bandwagon effect has not, however, been confirmed by this research. It is evident that when consumers purchase products, they are influenced by their surroundings and exhibit impulse consumption psychology (Bindra et al, 2022). However, they tend to remain rational and consider their own needs, consume only when necessary, and not blindly "follow the crowd" (Rejikumar et al, 2022).…”

Section: Conclusion Research Conclusionmentioning

confidence: 99%

Propaganda Information of Internet Celebrity Influence

Meng

Jiang

Moses

et al. 2023

Journal of Organizational and End User Computing

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At present, internet celebrity marketing has become a driving force for the growth of mobile e-commerce; however, it has also become more apparent that the credibility and authenticity of the internet celebrity is directly correlated to the success of the marketing model. Therefore, in order to entice consumers into purchasing products, cooperations and internet celebrities must be deemed trustworthy. In addition, there are several factors that influence the trust between internet celebrities and consumers. To highlight these factors, this paper constructed an internet celebrity marketing model from the perspective of trust and takes internet celebrity features, marketing character, and product factor as three constructs. Furthermore, eight independent variables are defined, and the corresponding items are designed. Through a quite large data survey and analysis, they have three findings: all eight independent variables have significant influence on trust, and internet celebrities' popularity, interactivity, and professionalism are the top three important factors.

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“…, 2021). The herding effect, defined as the propensity to adopt the viewpoint and actions of the majority at the expense of one's own viewpoint, is common in many markets (Bindra et al. , 2022).…”

Section: Introductionmentioning

confidence: 99%

“…Scholars have posited that the herding effect may be the main driver of extreme phenomena in the "All or Nothing" model of crowdfunding platforms with information asymmetry (Tian et al, 2021;Wang et al, 2021). The herding effect, defined as the propensity to adopt the viewpoint and actions of the majority at the expense of one's own viewpoint, is common in many markets (Bindra et al, 2022). Studies in information systems, finance, and online marketing have similarly shown consumers engage in herding under uncertain conditions (Ding and Li, 2019).…”

Section: Introductionmentioning

confidence: 99%

Rethinking investors' herding behavior under the conditions of reward-based crowdfunding platform

Zhu

Liu

Zhang

2022

IMDS

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PurposeReward-based crowdfunding, an emerging financing channel for SMEs, has attracted significant attention from scholars and practitioners. Scholars have mostly explored investors’ herding behavior in platforms to better understand investors’ decision-making mechanisms and management of funding projects. However, current evidence is inconsistent regarding herding behavior during the funding process. This study proposes prior funding performances have a nonlinear effect on subsequent funding performance and that this nonlinear relationship is conditional on competition intensity and information disclosure.Design/methodology/approachBased on objective data collected from a dominant reward-based crowdfunding platform in China, this study follows a panel ordinary least squares (OLS) model to estimate the effects of prior funding performance on the subsequent funding performance and the moderating role of environmental factors (i.e. competition intensity and information disclosure) in a given platform.FindingsThe results show prior funding performance had an inverted U-shaped effect on subsequent performance; this inverted U-shaped relationship was attenuated when the number of interactive messages was larger and competition was more intense, and it was strengthened when information updates were more frequent.Originality/valueThe effects of prior funding performance on subsequent performance at different stages of the fundraising process and under different platform environments remains unclear. The authors revisit the varying viewpoints in existing research and propose that the enhancement and substitution effects of prior funding performance are dominant at different funding stages. Overall, the results of this study highlight that the crowdfunding platform environment may become a boundary condition for investors' herding behavior.

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Bandwagon effect revisited: A systematic review to develop future research agenda

Cited by 35 publications

References 85 publications

Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory

Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory

Propaganda Information of Internet Celebrity Influence

Rethinking investors' herding behavior under the conditions of reward-based crowdfunding platform

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