Balkanization of America: Lessons from the Interstate Trade Barrier Experience

Abstract

Interstate trade barriers—laws, regulations, and administrative practices that hamper the flow of goods and services from state to state—have been persistent elements of the U. S. economy. This article pursues some implications of the U.S. experience for the European Community and for macromarketing and managerial practice, theory, and policy.

Historical Research in the Journal of Macromarketing, 1981–2005

“…Topics that were almost completely absent from JMM in the first era, such as marketing strategies (Fullerton 1994;Neilson 2003), segmentation (Branchik 2002), product strategy (Tedlow 1997;Twede 1997Twede , 2002Carsky, Dickinson, and Canedy 1998), and advertising and promotion (Petty 1995;Hupfer 1998;Beard 2005), collectively are the most common historical subjects published in recent times. As indicated earlier, however, the two exceptions were historical studies of marketing regulation (Hollander and Popper 1994;Morgan and Boedecker 1996;Taylor and Chang 1995) and of aggregate consumption, which also grew in number during the 1990s.…”

A litotes of what you fancy: some thoughts on Stanley Hollander's writing style

“…Alongside incessant interrogatives, Stanley Hollander's writing style is characterised by inventorisation (if there is such a word). His papers are largely made up of lists, long lists, lists that are sometimes numbered, sometimes alphabetised, sometimes bullet pointed, sometimes replete with resplendent Roman numerals and sometimes presented in a manner that looks like plain and simple prose but is actually an inventory in disguise:The article is divided into eight sections: (1) introduction, (2) definition of ITBs, (3) discussion of typical barrier life patterns, including a brief outline of relevant economic regulatory theory, (4) review of selected aspects of US and (some) Canadian experience, (5) summary of that experience as it relates to the pattern described in Section 3, (6) implications for the EC, (7) implication for marketing thought, management, research and public policy and (8) conclusions (Hollander and LaFrancis, 1994, p. 121). Three forces finally eliminated the licensing requirements.…”

“…The article is divided into eight sections: (1) introduction, (2) definition of ITBs, (3) discussion of typical barrier life patterns, including a brief outline of relevant economic regulatory theory, (4) review of selected aspects of US and (some) Canadian experience, (5) summary of that experience as it relates to the pattern described in Section 3, (6) implications for the EC, (7) implication for marketing thought, management, research and public policy and (8) conclusions (Hollander and LaFrancis, 1994, p. 121).…”

In this Issue

“…These articles affirmed macromarketing's responsibility to addressing the design and regulation of exchanges and of marketing institutions. Reflective of this commitment, in subsequent years and under different editors, JMM has published articles, among other topics, on recent advances in public policy research (Murphy 1990), taxation of interstate mail-order business (Mittelstaedt and Stassen 1991), regulation of the advertising of cigarettes (Kopp et al 2000), the implications of U.S. interstate trade barriers for European integration (Hollander and Popper 1994), the calculation of externalities in exchanges (Mundt and Houston 1996), a history of the application of strict liability in U.S. product liability cases (Morgan and Boedecker 1996), codes of conduct and self-regulation (Harker and Harker 2000), and the importance and global ramifications of the Robinson-Patman Act (Dickinson 2003). Now that regulation-deregulation and the governance of markets have come to the forefront of the development debate, one would hope that JMM will witness a continuing, and increased, stream of contributions to this debate.…”