Balancing local and international knowledge search for internationalization of emerging economy multinationals

Abstract

Purpose Internationalization has emerged as a vital catch-up strategy for firms in emerging markets. Although external knowledge search has been widely acknowledged as an important way within the internationalization process, there appear to be opposing views as to whether local or international knowledge search contributes more for firms’ internationalization. This paper aims to integrate organizational ambidexterity and external knowledge search theory to define the concept of external knowledge search ambidexterity and empirically test the impact of the balance dimension of external knowledge search ambidexterity and combined dimension of external knowledge search ambidexterity on internationalization and the moderating effect of organizational slack and environmental munificence. Design/methodology/approach Survey. Findings Based on survey data of 219 Chinese manufacturing firms, the authors find that both relative balance and combined dimensions of external knowledge search ambidexterity are positively associated with internationalization. Organizational slack and environmental munificence both negatively moderate the relationship between balance dimension of external knowledge search ambidexterity and internationalization, both positively moderate the relationship between combined dimension of external knowledge search ambidexterity and internationalization. Practical implications It is essential for managers to take different external knowledge sources into consideration, so as to both maximize revenues and profits from advanced technological knowledge and foreign marketing knowledge in foreign markets and geographic proximity advantages in local market, while minimizing the risks of lacking of adaptive capacity for lacking of knowledge about international markets and cost of coordination and communication because of long geographical distance and cultural difference. Originality/value The findings help us better understand the knowledge seeking activities of emerging economy multinationals by proposing that the balance and combination of local and international knowledge search both can promote internationalization, especially on the background of China. The results also enrich the organizational ambidexterity research and extend it to external knowledge search field.

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