“…Museums have increasingly employed digital technologies as means to create personalised [2,22,26], educational [7,31,38,40], and playful [3,4] experiences that engage the senses [11,16,19,24,39], as means to position themselves in the experience economy [25] and move towards a participatory agenda [10,36]. Designing for play may give users rich opportunities to appropriate technologies [17], but may also create conflicts with norms and stakeholder views of appropriate museum activities [24,27].…”