“…So far, research has addressed these ends of the continuum as a tradeoff, with a more dominant focus on the social mission implying a lower-level economic mission, and vice versa (Stevens et al, 2015). To date, research generally defines social enterprises' mission in terms of the conflict or tension between the economic and the social mission (Albert & Whetten, 1985;Battilana et al, 2012;Bruneel et al, 2016;Costanzo et al, 2014;Florin & Schmidt, 2011;Gidron, 2017;Moss et al, 2011;Stevens et al, 2015), which in turn influences various aspects of the organization, such as its goals, values, and identity. (Albert & Whetten, 1985;Costanzo et al, 2014;Moss et al, 2011;Stevens et al, 2015).…”