Back to the future: historical nostalgia and the potentials for Islamic marketing research

Abstract

Purpose The purpose of this paper is to draw Islamic marketing researchers’ attention to the potentials that historical nostalgia has for Islamic marketing research. Design/methodology/approach The paper is conceptual in its approach, drawing on extensive literature review on the origins of nostalgia in general and historical nostalgia in specific. The paper also draws on the Holy Qur’an and Islamic marketing research. Findings The paper shows that the Islamic philosophy for life and death establishes continuity between the history of the believers in the mundane life and their accountability and, hence, prosperity in the transcendent afterlife (the hereafter). This has connotations for Islamic marketing research. Future research directions are, therefore, stipulated. Research limitations/implications The research has implications for Islamic marketing research that draws on Islamic history and civilization. Practical implications The research has practical implications toward Islamic marketing researchers who draw on Islamic history, culture and civilization in designing marketing appeals. Originality/value The paper is the first to draw attention to the potential overlap between historical nostalgia, and therefore nostalgia proneness and Islamic marketing research domains.

The branding of religious financial institutions in the UK: conversations with market actors within the Islamic financial sector

“…Religion as an overarching social construct can interact with individual ideology in complex and sophisticated ways, which have an impact on the mannerisms of consumption and perception of certain brands. While much of the literature on this interaction between religion and ideology focusses on less industrialized countries (Huntington, 1993;Izberk-Bilgin, 2012;Izberk-Bilgin, 2013;Sandikci and Jafari, 2013;El-Bassiouny and Zahran, 2018;Karoui and Khemakhem, 2019), advanced industrialized nations such as the UK are not immune. To better decompose the notion of Islamism and its impact on the consumption of Islamic financial services, there is a need to distinguish between traditional and modern Islam within the context of Shariah finance.…”

“…The growth of Islamic finance into conventional financial systems has not been without obstacles. Of note is the branding of a religious financial system in light of the relatively mixed socio-religious and socio-cultural profiles of market actors within the conventional financial markets (Scott, 2012;Redden, 2015;Mathras et al, 2016;El-Bassiouny et al, 2017;Wahyuni and Fitriani, 2017;El-Bassiouny and Zahran, 2018;Hossain et al, 2018;Shabbir and Rehman, 2019). Any conceptualization of religious branding facilitates an amalgam of theoretical disciplines, and in this regard, this study adopts a multidisciplinary approach splicing marketing and economics.…”

City Image Model in Creating Tourist Engagement

“…Konecnik and Gartner [39] created attribute-based conception of the destination picture, which demonstrates that the objective image is made up of three parts: cognitive, emotive, and conative. No of your age, gender, social class, nationality, or affiliation with DOI 10.18502/kss.v8i12.13702 TSBEC another social group, you might experience nostalgia [40]. The idea of nostalgic emotion refers to both pleasant and painful recollections.…”

Islamic marketing: A literature review and research agenda

“…During the last decade, several papers reviewed IM (Alfakhri et al., 2018; Alserhan & Alserhan, 2012; El‐Bassiouny & Zahran, 2018; Khoo et al., 2019; Rajasakran et al., 2017; Salam et al., 2019; Sandıkçı, 2011; Tournois & Aoun, 2012; Wilson et al., 2013). Among them, Sandıkçı (2011) critically evaluated IM literature to explore the reasons behind the developing interest in IM; Tournois and Aoun (2012) explored the underlying foundations of the Islamic Market oriented cultural approach to solve dilemmas faced by non‐Muslim marketers; Alserhan and Alserhan (2012) focused on measuring the research targeted towards Muslim consumers within the last eight decades, examining the homogeneity and heterogeneity of Muslim consumers group.…”

“…(2013) brought together viewpoints of key academics at the Journal of Islamic Marketing which highlighted the areas of greatest interest to practitioners and academicians; Rajasakran et al. (2017) focused on the Muslim market segmentation; El‐Bassiouny and Zahran (2018) focused on drawing attention to the potential overlap between historical nostalgia and IM research domains; Alfakhri et al. (2018) performed a citation analysis of CSR research within IM; Salam et al.…”