Baby Face Makeup Awareness and Subjective Wellbeing of Korean Women: The Dual Mediation Effects of Makeup Motivation and Appearance Management Behavior

A modificação de aparências em mulheres: aspectos psicológicos, autopercepção e placebo

“…Importantly, this tendency can be partly specific to western countries, such as Brazil, the US or Europe. However, there is some evidence that women in Asian countries prefer makeup that makes them look very young (baby-look makeup), potentially reflecting local male mate preferences (Hwang & Lee, 2017). The modification of perceived age by makeup or other techniques should be studied more, because it seems that people's perception of age is more prone to error than machine learning, which relies more on morphological facial shape which changes during aging (Deepa, 2019).…”