Awakening to the desires of older women: Deconstructing ageism within fashion magazines

Judgments of women wearing eyeglasses: a focus on specific dimensions of physical attractiveness

“…Second, characteristics of eyeglasses (e.g., shape, material, color, and size) could be important factors for judgments of the face. In one example, a study demonstrated that signs associated with aging were the presence of heavier eyeglasses and eyeglasses with large lenses (Lewis, Medvedev, & Seponski, 2011). In another example, a study showed that the shape of eyeglasses influences facial impressions (Okamura & Ura, 2017).…”

Fine Lines: cosmetic advertising and the perception of ageing female beauty

“…Mair et al (2015) similarly found that the women in their study were more concerned with looking good than with looking young. Moreover, as noted by Lewis et al (2011), early retirement is a phenomenon strongly associated with baby boomers Á women as well as men Á and means that this cohort will remain active for a long time, which possibly foreshadows a growing demand for cosmetics and clothing that ''fits'' with retirement lifestyles. In addition, the potential of the ''grey pound'' as older women are staying active and healthy for longer is gradually being appreciated as a vast marketing opportunity (Lewis et al 2011).…”

Constructions of sexuality in later life: Analyses of Canadian magazine and newspaper portrayals of online dating

“…A wealth of research has examined how various media, including advertising, films, print media, and television portray older adults and reinforce cultural assumptions about later life (see for example, Carrigan & Szmigin, 1998;Lumme-Sandt, 2011;Powell, 2013;Zhang et al, 2006). While older adults continue to be underrepresented in magazine and newspaper advertising and television commercials (Carrigan & Szmigin, 1998;Zhang et al, 2006), collectively the various media entrench youth-based, heteronormative standards of sexuality (de Luce, 2001;Lewis, Medvedev, & Seponski, 2011). Print media, television advertisements, contemporary romance novels, and films primarily feature thin, physically attractive, able-bodied, young women who are held up as the epitome of feminine beauty and sexual desirability (de Luce, 2001;Lewis et al, 2011;Ménard & Cabrera, 2011).…”