“…Whereas the former is prescriptive, the latter is descriptive. Whether true or not, this divide has early been criticized (Freeman, 1994;Wicks, 1996;Swanson, 1999;Sandberg, 2008;Harris and Freeman, 2008), and the debate is still ongoing in spite of many commendable attempts at reconciliation (Victor and Stephens, 1994;Wicks, 1996;Scherer and Palazzo, 2007;Alzola, 2011;Wettstein, 2012;Abela and Shea, 2015). Meanwhile, each of the two worlds continues their own line in respectful distance to each other (de Bakker et al, 2005;Frynas and Yamahaki, 2016), while the lack of integration continues to complicate the development of coherent theories of management, organization and society.…”