Avoiding the Pitfalls of Reverse Innovation

Hadengue, Marine; Marcellis-Warin, Nathalie de; Zedtwitz, Maximilian von; Warin, Thierry

doi:10.1080/08956308.2017.1301002

Cited by 8 publications

(4 citation statements)

References 8 publications

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“…Specific products were developed and adapted to local needs and realities in terms of cost constraints, infrastructure, regulatory systems or cultural differences. Soon after, these innovative products flowed back to high-income countries (Hadengue et al, 2017). It was in this context that the concept of reverse innovation (RI) was born.…”

Section: Introductionmentioning

confidence: 99%

Reverse innovation: a systematic literature review

Hadengue

Marcellis-Warin

Warin

2017

Int Journal of Emerging Mkts

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Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

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Section: Introductionmentioning

confidence: 99%

Reverse innovation: a systematic literature review

Hadengue

Marcellis-Warin

Warin

2017

Int Journal of Emerging Mkts

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“…In the views of Hadengue et al (2017), creating a culture of marketing innovation is essential for companies to stay ahead in today's dynamic business landscape. Firstly, leaders must encourage an open and inclusive environment that values creativity and risk-taking.…”

Section: Overcoming Challenges In Implementing Marketing Innovationsmentioning

confidence: 99%

Exploring Business Sustainability: Testing the Role of Service and Marketing Innovation

Soomro¹

2023

IJARBSS

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Business sustainability has gained much importance for businesses in the current era. Keeping it growing importance in mind, the present study investigated how business sustainability can be predicted. The study tested the role and impact of service innovation and marketing innovation in predicting business sustainability. Through using structural equation modeling, Smart PLS 3.2 software was used to analyze the data collected from SMEs resulted a significant impact of service innovation and business sustainability. Equally, the findings also indicated significant relationship between marketing innovation and business sustainability. The results have concluded that service and marketing innovation are key elements for businesses aspiring to boost business sustainability. The findings forward important implications for theory and practice followed by scope for further studies.

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“…The cultural problems are linked to the fear of cannibalization of the existing high margins of developed market products by the low-priced, low-margin developing-country product, lack of management diversity and lack of an open mindset to innovations originating elsewhere. The resource-based problems are linked to creation of satisficing or highly valued products at low cost, meeting of local regulations and ethical norms in both countries and lobby management by existing industry incumbents to avoid or delay change (Hadengue et al, 2017; von Janda et al, 2018). Malodia et al (2020) propose a framework for reverse innovation to achieve enhanced global competitiveness, increased firm performance and sharp elevation in the firms’ knowledge capital and learning.…”

Section: Review Of Literature On Reverse Innovationsmentioning

confidence: 99%

Is Microcredit a Reverse Innovation?

Ashta

Mor

2020

FIIB Business Review

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The concept of reverse innovation can be defined on a spectrum ranging from narrow to broad. We look at the broad concept, which indicates that an innovation travels successfully from a developing country to a developed country. A few authors have indicated that microcredit is a reverse innovation. However, credit by itself is not an innovation, nor is lending to the poor. The essential feature of modern-day microcredit in developing countries is that it acts as a social innovation, using group lending, being primarily directed towards women and creating financially stable institutions. We do not find evidence that any of these features have been adopted by a developed country’s microfinance institutions (MFIs) in a sustainable manner. We consider that only the use of the words ‘microfinance’ and 'microcredit' have been adopted by developed countries to further the corporate image, and researchers should be aware that ‘microfinance’ holds different connotations in different regions.

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Avoiding the Pitfalls of Reverse Innovation

Cited by 8 publications

References 8 publications

Reverse innovation: a systematic literature review

Reverse innovation: a systematic literature review

Exploring Business Sustainability: Testing the Role of Service and Marketing Innovation

Is Microcredit a Reverse Innovation?

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