“…The identification of the reasons behind the satisfaction of the cafeteria users is difficult mainly because those reasons are not evaluated objectively, but rather through the responses about the attributes that individuals convey to products and services from a subjective point of view (Kwun, 2011;Wang, 2016;Smith;White-McNeil;Ali, 2019). In this connection, the quality perceived by students in UC refers to tangible (quality of food) and intangible (quality of service) aspects (Qin;Prybutok;Zhao, 2010;Kwun, 2011;Wang, 2016;Simões et al, 2017).…”