Automatic Generation of Textual Advertisement for Video Advertising

Liang, Yumeng; Liu, Wu; Liu, Kun; Ma, Huadóng

doi:10.1109/bigmm.2018.8499465

Cited by 5 publications

(3 citation statements)

References 13 publications

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“…Zhang et al 49) used eye-gaze tracking data to minimize the user disturbance because of advertisement insertion while enhancing the user engagement with the advertising content. Similar works aiming at text insertion onto videos can also be found 50) .…”

Section: Advertisement Affectsmentioning

confidence: 96%

[Invited papers] A Survey on Multimedia Artworks Analysis and Attractiveness Computing in Multimedia

Chu

Motomura

Tsumura

et al. 2019

MTA

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With the advances in digital media processing technologies and the tremendous growth in the amount of digital media that have been created, new artworks are becoming possible and drawing much attention from researchers, industry, and consumers. A related emerging research area is the evaluation of such multimedia artworks by machine learning techniques. We call this research area "attractiveness computing." Attractiveness computing is made possible by the great accumulation of such multimedia artworks and of consumers' responses. In this paper, we review existing research on multimedia artworks analysis and attractiveness computing.

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Section: Advertisement Affectsmentioning

confidence: 96%

[Invited papers] A Survey on Multimedia Artworks Analysis and Attractiveness Computing in Multimedia

Chu

Motomura

Tsumura

et al. 2019

MTA

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“…Example 2. Consider the instance  = ( [1,12], , 7) of the ASDP, for some distance matrix . Suppose that the solution to  can be obtained by splitting  as  4 1,6 ∪  3 7,12 and by computing the partition…”

Section: A Novel Heuristic For the Asdpmentioning

confidence: 99%

“…In the context of a sport event, it may be often necessary to highlight the precise points of a video in which a specific athlete shows up, so as to enable faster video browsing [1,6,7]. In the context of advertising insertions, spots are usually placed in a video in such a way to be as less intrusive as possible; it is therefore necessary to automatically identify which specific points of the considered video may minimize intrusiveness [12]. In all of these contexts, scene detection algorithms prove of fundamental assistance: by segmenting a video into semantic units, these algorithms enable the extraction of metadata that can be subsequently used to manipulate and classify it.…”

Section: Introductionmentioning

confidence: 99%

A new fast and accurate heuristic for the Automatic Scene Detection Problem

Catanzaro

Pesenti

Ronco

2021

Computers & Operations Research

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Generating personalized business card designs from images

Antunes

Ferreira

Cardoso

2022

Multimed Tools Appl

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Rising competition in the retail and hospitality sectors, especially in densely populated and touristic destinations is a growing concern for many business owners, who wish to deliver their brand communication strategy to the target audience. Many of these businesses rely on word-of-mouth marketing, delivering business cards to customers. Furthermore, the lack of a dedicated marketing team and budget for brand image consolidation and design creation often limits the brand expansion capability. The purpose of this study is to propose a novel system prototype that can suggest personalized designs for business cards, based on an existing business card picture. Using perspective transformation, text extraction and colour reduction techniques, we were able to obtain features from the original business card image and generate an alternative design, personalized for the end user. We have successfully been able to generate customized business cards for different business types, with textual information and a custom colour palette matching the original submitted image. All of the system modules were demonstrated to have positive results for the test cases and the proposal answered the main research question. Further research and development is required to adapt the current system to other marketing printouts, such as flyers or posters.

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Automatic Generation of Textual Advertisement for Video Advertising

Cited by 5 publications

References 13 publications

[Invited papers] A Survey on Multimedia Artworks Analysis and Attractiveness Computing in Multimedia

[Invited papers] A Survey on Multimedia Artworks Analysis and Attractiveness Computing in Multimedia

A new fast and accurate heuristic for the Automatic Scene Detection Problem

Generating personalized business card designs from images

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