2020
DOI: 10.47743/saeb-2020-0025
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Automated vs Manual Content Analysis – A Retrospective Look

Abstract: Content Analysis, which is a part of qualitative analysis, has mainly been studied in scientific articles from health and medicine domains. With the emerge of social networks, there are new opportunities for content analysis, which can be used to analyse user generated content, from various sources. Nevertheless, the companies are investing millions of dollars in content analysis, which is often known as sentiment analysis. The discussion in this article helps to understand the main concepts of content analysi… Show more

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Cited by 15 publications
(4 citation statements)
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“…Additionally, this analysis might be carried out manually by the researcher or automatically using computer software. The manual way is often based on data interpretation and provides some benefits to seeing the conceptual relationships in the text (Anastasiei & Georgescu, 2020). In the current study, interview transcripts were analyzed manually using the qualitative content analysis technique (Spiggle, 1994).…”
Section: Discussionmentioning
confidence: 99%
“…Additionally, this analysis might be carried out manually by the researcher or automatically using computer software. The manual way is often based on data interpretation and provides some benefits to seeing the conceptual relationships in the text (Anastasiei & Georgescu, 2020). In the current study, interview transcripts were analyzed manually using the qualitative content analysis technique (Spiggle, 1994).…”
Section: Discussionmentioning
confidence: 99%
“…In addition, this analysis can be carried out manually by the researcher or automatically using computer software. Manual way is often based on data interpretation and provides some benefits to see the conceptual relationships in the text (Anastasiei and Georgescu, 2020). In this study, to compare and interpret the managerial practices regarding the concepts of charity and philanthropy, interview transcripts, observation and field notes were analyzed manually using the content analysis technique.…”
Section: Methodsmentioning
confidence: 99%
“…Document data analysis resulted in specific codifications, which became the basis for preparing interview questions (Table 4). We selected informants for in-depth interviews purposively, namely those with relevant knowledge and information relating to the research topics (Anastasiei & Georgescu, 2020). The informants in this study consisted of members of the Accounting We interviewed the informants using a recording device and written notes.…”
Section: Methodsmentioning
confidence: 99%