Exploring the underpinnings of why millennials engage in charitable activities: Empirical evidence from Türkiye
Rıdvan Kocaman
Abstract:Nonprofit organizations have long competed for limited funds due to the decrease in government funding and increased demand for social services. It is possible to meet this need by engaging millennials in charitable activities because of their power to achieve both growth and sustainability. However, they behave and communicate differently than other cohorts of individuals and thus nonprofits have substantial work to tap into their charitable behaviors. Accordingly, the current paper aims to explore the underp… Show more
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