‘Authentic but not too much’: exploring perceptions of authenticity of virtual tourism

Mura, Paolo; Tavakoli, Rokhshad; Sharif, Saeed Pahlevan

doi:10.1007/s40558-016-0059-y

Cited by 106 publications

(81 citation statements)

References 24 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Whilst the only study that utilised the concept of Authenticity in the review adapted it for AR, exploring perceptions of authenticity could provide valuable insights into the trajectory of virtual tourism. Mura et al (2016) found that their participants regarded virtual tourism in its current form as not authentic enough and thus not viable as a replacement for corporeal tourism. An adequate level of authenticity perceived from virtual worlds could prove to be the tipping point for an influx of interest, both academically and from the tourism industry, into virtual tourism.…”

Section: Theory-based Vr and Ar Tourism Researchmentioning

confidence: 97%

“…This means that these embassies, universities, virtual hotels and other tourism entities view time and financial outlays in Second Life as a worthwhile investment. This signals the growing importance of virtual worlds in the tourism industry and yet, academic research remains scant (Mura et al, 2016).…”

Section: Virtual Realitymentioning

confidence: 99%

“…In fact, no study in the review can confirm this threat of VR. The lack of research in this area can perhaps be attributed to the insufficient perceived authenticity of the technology currently available (Mura et al, 2016). Nevertheless, the importance of future research into virtual tourism lies in the benefits that it could bring to those that have restrictions on travel, such as physical disabilities, financial difficulties, or social stigma (Sung, Lee, Kim, Kwon, & Jang, 2000).…”

Section: Vr and Ar Research In Other Categoriesmentioning

confidence: 99%

“…This could perhaps be explained by the fact that VR and AR technology has only recently been available to the mainstream consumer. Whilst scholars have called for more studies in AR and VR (Jung, Chung, & Leue, 2015;Mura, Tavakoli, & Pahlevan Sharif, 2016;Pantano & Servidio, 2011), the status of AR/VR studies in tourism have not yet been mapped. In a nascent field such as this, an investigation of prior research is important to reveal the current state of research and offer guidance to researchers seeking to enter the discussion (Höffler & Leutner, 2007;Karatas, 2008).…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

New realities: a systematic literature review on virtual reality and augmented reality in tourism research

Yung

Khoo‐Lattimore

2017

Current Issues in Tourism

552

299

View full text Add to dashboard Cite

Despite the growing interest and discussions on Virtual Reality (VR) and Augmented Reality (AR) in tourism, we do not yet know systematically, the knowledge that has been built from academic papers on VR and AR in tourism; if and how VR and AR research intersect, the methodologies used to research VR and AR in tourism, and the emerging contexts in which VR and AR have surfaced in tourism research. By conducting a systematic literature review on VR/AR research in tourism, this work seeks to answer five main research questions: (1) Which tourism sectors and contexts have VR and AR research emerged in?; (2) Which forms of VR and AR have garnered the most attention in tourism research?; (3 & 4) What methodologies/theories are being utilised to research VR and AR in tourism?; and (5) What are the research gaps in VR and AR tourism research? From a synthesis of 46 manuscripts, marketing and tourism education emerged as the most common contexts. However, issues with heterogeneity appeared in terminology usage alongside a lack of theory-based research in VR and AR. Also, gaps were identified where challenges identified revolved around awareness of the technology, usability, and time commitment.

show abstract

Section: Theory-based Vr and Ar Tourism Researchmentioning

confidence: 97%

Section: Virtual Realitymentioning

confidence: 99%

Section: Vr and Ar Research In Other Categoriesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

New realities: a systematic literature review on virtual reality and augmented reality in tourism research

Yung

Khoo‐Lattimore

2017

Current Issues in Tourism

552

299

View full text Add to dashboard Cite

show abstract

“…3D-based digital cultural heritage suggests that a more pluralistic notion of authenticity is desirable for researching and understanding the changing conditions of both media art and archaeological cultural heritage (Muñoz Morcillo et al 2017), which could result in visitors' emotional involvement. Because perceptions of authenticity are activated by experiences that involve all of the senses, the visual dimension is important in the experience of authenticity (Mura, Tavakoli, and Sharif 2017) and may influence potential tourists' flow state. In this sense, this study considers authentic experiences as the stimuli for affective responses to tourism-related VR experiences in relation to Mehrabian and Russell's (1974) SOR theory.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model

Kim

Lee

Jung

2018

Journal of Travel Research

605

488

View full text Add to dashboard Cite

Although virtual reality (VR) is an emerging technology in tourism, little research has been conducted on what factors make consumers visit destinations presented by VR. To address this gap in the literature, this study developed a theoretical framework including authentic experience, cognitive and affective responses, attachment, and visit intention with VR tourism using a stimulus-organism-response (SOR) theory. The results revealed significant impacts of authentic experience on cognitive and affective responses, indicating that authentic experience is an important factor in VR tourism. The study identified cognitive and affective responses as significant mediators in predicting attachment and visit intention. The results demonstrated that the intention to visit places shown in VR tourism was influenced by attachment to VR. Cognitive response had a stronger influence than affective response on the intention to visit a destination in VR. This study sheds light on why potential tourists visit destinations shown in VR.

show abstract

Enhancing visit intention in heritage tourism: The role of object‐based and existential authenticity in non‐immersive virtual reality heritage experiences

Atzeni

Chiappa

Pung

2021

Journal of Tourism Research

View full text Add to dashboard Cite

Virtual reality (VR) plays a relevant role in the tourism sector, specifically in experiences of remote attractions. The influence of VR experiences on tourist experiential factors such as authenticity and satisfaction has attracted limited attention. This paper investigates the role of object-based and existential authenticity in nonimmersive virtual heritage tours. A theoretically driven model was tested on data from 2085 individuals who visited "Su Nuraxi" UNESCO site (Italy). Findings indicate that object-based authenticity influences affective response, which predicts satisfaction, attachment to VR and visit intention. Existential authenticity influences both cognitive and affective dimensions, which affect attachment to VR, satisfaction and visit intention.

show abstract

‘Authentic but not too much’: exploring perceptions of authenticity of virtual tourism

Cited by 106 publications

References 24 publications

New realities: a systematic literature review on virtual reality and augmented reality in tourism research

New realities: a systematic literature review on virtual reality and augmented reality in tourism research

Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model

Enhancing visit intention in heritage tourism: The role of object‐based and existential authenticity in non‐immersive virtual reality heritage experiences

Contact Info

Product

Resources

About