Audience Involvement and Entertainment?Education

Sood, Suruchi

doi:10.1111/j.1468-2885.2002.tb00264.x

Cited by 90 publications

(84 citation statements)

References 41 publications

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“…The dramatic arts and song let performers become the vehicle for conveying the message. For some, participation has proven itself to be ''the critical element for effecting change'' (Sood 2002). After all, as MacKinnon (2008) points out, health communication theory implies that entertainment-education is essentially participatory in nature, and as its 'motto' suggests: ''sing and the world sings with you.…”

Section: Fundamentals Of Entertainment-educationmentioning

confidence: 99%

Musical mnemonics in health science: A first look

Cirigliano

2012

Medical Teacher

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Song, with its memory enhancement potential and ability to engage, has been employed as a learning tool in some academic settings. Of the countless learning environments, health science may seem the most atypical setting for the musical mnemonic, and yet it may be the most suitable for its application. With medicine's robust history of student-made mnemonics, it only seems natural that learners and instructors alike have begun to experiment with song meant to educate and entertain, primarily imparting them through popular media-sharing sites. This initial assessment of song in health science is meant to highlight notions of efficacy, audience, and use through an informal survey of 10 user-made YouTube musical mnemonics. Two of these mnemonics were cocreated by the author, while the remaining eight were identified via select search terms and significant viewer numbers. Resulting YouTube data infers that instructors play a major role in the use of musical mnemonics in health science education. User comments indicate that some students have found value in mnemonic songs, helping them recall information during assessments. More robust research methods, like Q-method, meta-analysis, and opinion mining, can further confirm the value and role of musical mnemonics as they pertain to medicine and healthcare.

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Section: Fundamentals Of Entertainment-educationmentioning

confidence: 99%

Musical mnemonics in health science: A first look

Cirigliano

2012

Medical Teacher

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“…The way in which narrative influences in attitude and behaviour of viewers have been analysed by many researchers; however, most of the works have been based on traditional media: television, film and radio (Moyer-Gusé, 2008; Sood, 2002). The aim of this study was to examine the efficacy of narrative in new media, such as social networks.…”

Section: The Importance Of the Narrative Formatmentioning

confidence: 99%

“…Involvement with the character increases attention span, serves as a mental rehearsal and models behaviour (Sharf, Freimuth, Greenspon, and Plotnick, 1996;Sood, 2002). Some authors define it as the spectator assuming the role of a character and substituting their identity as an audience member with that of the character (Cohen, 2001).…”

Section: Involvement With the Charactermentioning

confidence: 99%

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Effectiveness of Narrative Persuasion on Facebook: Change of Attitude and Intention towards HPV

Cambra

Martínez

Cuesta

2022

Humanities Today: Proceedings

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Information, detection and prevention are very important factors in sexually transmitted diseases such as human papillomavirus, which is linked to cervical cancer and other cancers (WHO, 2015). This paper aims to demonstrate empirically whether the use of narrative in new media, such as Facebook, produces a greater impact on attitudes and intention in sex education issues, such as human papillomavirus, than the same information presented in non-narrative. Also, the role of the viewer's involvement in this persuasive effect is analysed. A group of young university students was tested before and after viewing a Facebook profile on HPV in a narrative vs non-narrative format. The narrative proved to be more effective than the non-narrative, provoking a more positive attitude towards periodic medical check-ups and towards the intention of being tested for HPV. Additionally, narrative transportation proved to have a direct effect on attitude, while involvement with both the story and the character play a moderating role on intention. In conclusion, this paper demonstrates that structured narrative format in Facebook is an effective tool in the field of health education and prevention of HPV, which could also play a role in preventing cervical cancer.

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“…Entertainment-education research has found that feeling similar to characters, or adopting characters' perspective while viewing, can increase self-efficacy and positively impact story-consistent attitude and behavioral intentions (Green, Brock, & Kaufman, 2004;Sood, 2002;Wilkin, Valente, Murphy, Cody, Huang, & Beck, 2007). The E-ELM (Slater & Rouner, 2002) posits that identification and transportation function similarly in narrative persuasion.…”

Section: Future Researchmentioning

confidence: 99%

Exploring Subtext Processing in Narrative Persuasion: The Role of Eudaimonic Entertainment-Use Motivation and a Supplemental Conclusion Scene

Cohen

2016

Communication Quarterly

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This study sought to expand current narrative persuasion models by examining the role of subtext processing. The extended elaboration likelihood model suggests that transportation leads to persuasion by reducing counterarguments to stories' persuasive subtexts. The model implicitly argues that transportation should reduce total subtext processing, including counterarguments and intended elaboration. But this study reasoned that people with stronger eudaimonic motivation to have meaningful entertainment experiences, would put more effort into processing stories' subtexts while engaging with the narrative. Because less eudaimonically motivated individuals may be at risk for missing the subtext, it was also expected that adding a supplemental conclusion scene that reiterates the intended message would facilitate persuasion.Following a pre-test survey, 201 undergraduate students were randomly assigned to view an episode of the crime drama Numb3rs: one of two versions of "Harvest," designed to promote organ donation (with or without a conclusion scene), or a control episode. After viewing, participants completed a thought-listing task and second survey.Results show that "Harvest" did not result in persuasive outcomes related to organ donation. Transportation was a marginally significant positive predictor of total subtext processing. Contrary to predictions, eudaimonic motivation negatively predicted amount of total subtext processing.Eudaimonic motivation also negatively (but marginally) predicted doctor mistrust, but this effect was moderated by conclusion condition: eudaimonic motivation was negatively associated with doctor mistrust only in the no conclusion condition. Eudaimonic motivation was also negatively (but marginally) associated with intended elaboration. Further examination showed that, compared to people with low eudaimonic motivation, those with high eudaimonic motivation were less likely to engage in intended elaboration, but only in the no conclusion condition. This pattern of findings provides indirect evidence that intended elaboration was responsible for decreasing doctor mistrust among people with high eudaimonic motivation who saw the conclusion. But surprisingly, intended elaboration was not directly related to any persuasive outcomes.The findings tentatively suggest that transportation and subtext processing can coexist and that eudaimonic motivation can affect the extent to which viewers engage in subtext processing during narrative engagement. The results also indicate that supplemental conclusions may be useful tools for narrative persuasion. Nobody has influenced my development as a scholar more than Cindy Hoffner. Her research and teaching inspired me, and her mentorship gave me the skills, professional socialization, and confidence to become an independent scholar. This dissertation is a direct product of her hours of dedication, her firm guidance, her unrelenting patience, and her unwavering faith in me. I hope that I one day have the opportunity to be half as good a mentor to ...

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Audience Involvement and Entertainment?Education

Cited by 90 publications

References 41 publications

Musical mnemonics in health science: A first look

Musical mnemonics in health science: A first look

Effectiveness of Narrative Persuasion on Facebook: Change of Attitude and Intention towards HPV

Exploring Subtext Processing in Narrative Persuasion: The Role of Eudaimonic Entertainment-Use Motivation and a Supplemental Conclusion Scene

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