Attracting applicants through the organization's social media page: Signaling employer brand personality

Carpentier, Marieke; Hoye, Greet Van; Weijters, Bert

doi:10.1016/j.jvb.2019.103326

Cited by 99 publications

(102 citation statements)

References 68 publications

(121 reference statements)

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“…The latter, in turn, increased the application intentions of Russian Millennials to participate in selection procedures in FMCG multinationals. These findings correspond with the previous research regarding the relationship between the perceived quality of information from the social media and employer attractiveness (Carpentier, Van Hoye, and Weijters 2019) and subsequent application intentions (Sivertzen, Nilsen, and Olafsen 2013) of young specialists.…”

Section: Discussionsupporting

confidence: 91%

“…Two years later (Carpentier, Van Hoye, and Weijters 2019) conducted the research to examine how potential applicants' exposure to an organization's social media page related to their subsequent organizational attractiveness perceptions and word-of-mouth intentions. Data gathered from the survey among 165 final-year Master's students Business Administration of a Belgian university revealed that the perceived social presence of a social media page was indirectly positively related to attractiveness and word-of-mouth through its positive association with perceived organizational warmth.…”

Section: Theory and Hypothesesmentioning

confidence: 99%

“…First, we clarify the association between the role of perceived quality of information from social media, employer brand assets (image, attractiveness), and recruitment outcomes (increased pool of applicants). In comparison with the previous studies (Kissel and Buttgen 2015;Carpentier, Van Hoye, and Weijters 2019;Tanwar and Kumar 2019), our research was based on mixed methodology (questionnaire and semi-structured interviews). We found not only the impact of social media on employer brand image and attractiveness, but also the deeper insights of the role, usage and attitude of Millennials to social media in their employment experience.…”

Section: Theoretical Implicationsmentioning

confidence: 99%

See 2 more Smart Citations

Social Media in Employer Branding in FMCG in Russia: Millennials’ Perspective

Kucherov

Zhiltsova²

2020

Journal of East-West Business

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The goal of this article is to investigate the impact of corporate social media on the perception of employer brand image and employer attractiveness which, in turn, could lead to application intention of Millennials in FMCG industry in Russia. The research model was tested through questionnaire from 119 bachelors, masters, and graduates in the Russian leading business school. The empirical data was analyzed with regression analysis. At the second stage, six semi-structured interviews in two Russian business schools were conducted to receive deeper insights. As hypothesized, both high level of information availability and employees' engagement in social media led to the positive perception of the employer brand image as well as to attractiveness perception. The latter, in turn, increased the application intentions of Russian Millennials. The qualitative research provided additional evidence about the advantages of using social media for recruitment and employer branding needs, expected content, and the role of particular social media tools in enhancing the employer branding programs in FMCG industry in Russia. Limitations of the study relate to inability of generalization (the research was undertaken for FMCG industry), noninclusion of some demographic characteristics, and opportunity to include the intermediate mechanisms into the model. The study enhances current knowledge about the role of social media in enhancing employer branding and recruitment initiatives. It contains a set of particular recommendations for FMCG employers.

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Section: Discussionsupporting

confidence: 91%

Section: Theory and Hypothesesmentioning

confidence: 99%

Section: Theoretical Implicationsmentioning

confidence: 99%

See 1 more Smart Citation

Social Media in Employer Branding in FMCG in Russia: Millennials’ Perspective

Kucherov

Zhiltsova²

2020

Journal of East-West Business

View full text Add to dashboard Cite

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“…Thirdly, we did not systematically include important employer brand material such as company websites, employer's social media page (Carpentier et al 2019) or company-independent information on social media (e.g., Sivertzen et al 2013) and on platforms for employer evaluation. However, company-independent sources played a role in our empirical study when participants related to information on social media or platforms in the interviews.…”

Section: Study Limitations and Further Researchmentioning

confidence: 99%

How do Potential Applicants Make Sense of Employer Brands?

Auer

Edlinger

Mölk

2021

Schmalenbach J Bus Res

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The aim of this paper is to investigate processes of subjective employer brand interpretations. We draw on the first-person perspectives of sought-after applicants who articulated their thoughts while being exposed to employer brand material and on subsequent in-depth interviews with the study participants about their assessments of the various employers’ attractiveness. Sensemaking as a theoretical framework to understand meaning-making in processes of actors’ engagement with artifacts is employed to analyze this qualitative data. Based on our empirical findings, we present a process model that illustrates how potential applicants make sense of employer brands. This dominant sensemaking journey includes three different stages: exploring the employer brand material, constructing a plausible employer image and assessing employer attractiveness. However, this trajectory is neither the only possible way nor completely linear and predictable since deviations, particularly the complete breakdown of making sense of employer brand material, are possible.

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“…Such results include, e.g. the employer's brand and related market advantages (Carpentier et al, 2019;Green, 2019;Urbancová & Hudáková, 2017), as well as the achievement of strategic goals of enterprises (Clinton, 2016;Sohel-Uz-Zaman et al, 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

Hiring and Retaining Skilled Employees in Smes: Problems in Human Resource Practices and Links With Organizational Success

Bilan

Mishchuk

Roshchyk

et al. 2020

Business: Theory and Practice

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The ability to attract and retain the talents is an important factor in the competitiveness of countries, as it is confirmed in our study. At the level of small and medium-sized enterprises, hiring and retaining skilled workers is one of the most difficult tasks of HR management, especially in transition economies with a high intensity of “leaching out” the skilled workers due to labour migration. Our research in Ukraine, which is a prime example of such countries, conducted via the cluster analysis allows us to conclude that the problems of hiring and retaining skilled workers have some connection with profitability: there is almost always a problem with filling vacancies with people of all educational levels in unprofitable enterprises, which is not typical of profitable businesses. The main problems with filling vacancies according to employers’ estimations are: 1) market factors – shortage of employees with the required skills; 2) internal problems of ensuring the attractiveness of jobs (material – pay, and intangible – career prospects, flexible working hours, legal employment); 3) internal factors of inefficient HR management, including recruiting; 4) psycho-physiological factors of job satisfaction. However, there are no close links between the factors of hiring effectiveness and retention of skilled workers with the economic success of the organization in the form of the growth of assets, revenues and stuff. This leads to the conclusion that the practices of human resources management in small and medium-sized businesses in Ukraine are largely built chaotic, without analyzing the impact on the efficiency of the use of other resources and without providing links with the overall economic efficiency of enterprises.

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Attracting applicants through the organization's social media page: Signaling employer brand personality

Cited by 99 publications

References 68 publications

Social Media in Employer Branding in FMCG in Russia: Millennials’ Perspective

Social Media in Employer Branding in FMCG in Russia: Millennials’ Perspective

How do Potential Applicants Make Sense of Employer Brands?

Hiring and Retaining Skilled Employees in Smes: Problems in Human Resource Practices and Links With Organizational Success

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