2015
DOI: 10.1016/j.tele.2014.10.001
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Attitudes toward mobile advertising among users versus non-users of the mobile Internet

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Cited by 86 publications
(42 citation statements)
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References 77 publications
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“…Empirical applications of the well‐known theory of reasoned action (TRA; Fishbein & Ajzen, ) and its extensions—namely, the theory of planned behavior (TPB; Ajzen, ) and the TAMs (Davis, )—suggest that favorable attitudes toward a given technology positively influence people's intentions to use it (Bhattacherjee & Premkumar, ; Lee, Cheung, & Chen, ; Shih, ). This influence has been confirmed for common technologies—for example, Internet technology (Fogelgren‐Pedersen, Anderson, & Jelbo, ; Lu, Yaob, & Yua, ) and mobile advertising (Izquierdo‐Yusta, Olarte‐Pascual, & Reinares‐Lara, ; Soroa‐Koury & Yang, )—as well as for medical technologies, such as home medical technology (e.g., blood glucose monitoring devices; Gaul & Ziefle, ), biomedical technologies (e.g., tissue engineering; Park, Kim, & Kwon, ), and genetic testing (Wade et al., 2012).…”
Section: Introductionmentioning
confidence: 88%
“…Empirical applications of the well‐known theory of reasoned action (TRA; Fishbein & Ajzen, ) and its extensions—namely, the theory of planned behavior (TPB; Ajzen, ) and the TAMs (Davis, )—suggest that favorable attitudes toward a given technology positively influence people's intentions to use it (Bhattacherjee & Premkumar, ; Lee, Cheung, & Chen, ; Shih, ). This influence has been confirmed for common technologies—for example, Internet technology (Fogelgren‐Pedersen, Anderson, & Jelbo, ; Lu, Yaob, & Yua, ) and mobile advertising (Izquierdo‐Yusta, Olarte‐Pascual, & Reinares‐Lara, ; Soroa‐Koury & Yang, )—as well as for medical technologies, such as home medical technology (e.g., blood glucose monitoring devices; Gaul & Ziefle, ), biomedical technologies (e.g., tissue engineering; Park, Kim, & Kwon, ), and genetic testing (Wade et al., 2012).…”
Section: Introductionmentioning
confidence: 88%
“…The importance of this concept is evident in the numerous studies conducted in recent years (e.g., Wu and Wang, 2005; Kim et al, 2008; Flavián et al, 2009; Hess et al, 2014; Izquierdo-Yusta et al, 2015; Olarte-Pascual et al, 2016). By way of example, attention should be drawn to the perceived value model proposed by Zeithaml (1998), which served as the inspiration for several subsequent studies highlighting the influence of perceived value on consumers' behavioral intentions (Dodds et al, 1991; Grewal et al, 1998; Sweeney and Soutar, 2001).…”
Section: Conceptual Frameworkmentioning
confidence: 99%
“…After the emergence of SMS advertising, it has been established that the sole reliance on traditional marketing is not appropriate to attain the same positive customer response which marketers used to obtain in the past (Joachimsthaler et al, 1999;Lawer & Knox, 2006;Urban, 2005). This has led to the massive adoption of digital media in advertising campaigns (UlHaq, 2012;Izquierdo-Yusta, Olarte-Pascual, & Reinares-Lara, 2015). SMS advertising has now become a part of the media mix (Okazaki, 2005;Cuneo, 2004).…”
Section: Introductionmentioning
confidence: 99%