Here I review personality research ID one non-Western culture, the Philippines, Reports from diverse cultures remind one that personality findings reflect the cultural setting from which they emerge, lead to "cross-indigenous" comparisons between alternative cultural perspectives, and suggest hypotheses about cultural generality versus uniqueness. I illustrate the impact of cultural context on topics studied; on the applicability of concepts, methods, and measures; and on the practice of psychology by using the Philippine case. I also discuss issues regarding the cultural universality versus uniqueness of Filipino personality concepts, current efforts toward developing an indigenous Philippine psychology, and the language issue.