“…Attempts to define generation Y Though many academic studies have attempted to define generation Y (Erickson, 2008;Josiam et al, 2007;Michel, Kavanaugh and Tracy, 2012;Ng et al, 2010;Tulgan, 2009), it is more common for researchers to discuss observations which influence our understanding of the concept (Twenge and Campbell, 2008). These observations include what behaviour is common to generation Y (ibid), how generation Y understands the workplace (Twenge, Campbell, Hoffman and Lance, 2010;Tulgan, 2009) and how generation Y 'thinks' (Erickson, 2008).…”