“…Considerable interest in the concept of implicit attitudes has been shown over the past two decades, both in academic outlets (e.g., Banaji & Heiphetz, 2010; Gawronski & Payne, 2010; Jost, Pelham & Carvallo, 2002; Nosek, Hawkins, & Frazier, 2012; Petty, Fazio, & Brinol, 2008; Quillian, 2008; Wittenbrink & Schwartz, 2007) and in the popular media (Gladwell, 2005; Tierney, 2008a, 2008b; The Economist, 2012; Dateline NBC, 2007; Oprah.com, 2006). The term implicit attitude is generally used to refer to an attitude (evaluation or preference) that is inferred from indirect, performance-based procedures (most popularly the Implicit Association Test [IAT], Greenwald, McGhee, & Schwartz, 1998) that avoid the direct influence of deliberative processing.…”