“…E-shopping has empowered consumers with widespread selections, plenty of product information, and no temporal and spatial limitations (Wen et al, 2011). Studies proclaimed that countries like South Korea, Britain, Germany, Japan, USA and Malaysia have a large pool of engaged Internet users for online shopping which also consists of online flower shoppers (Suki et al 2008., Seock et al, 2007Ling et al, 2010). In Mauritius, an emerging economy, though, we are accessible to Internet and mobile banking, online shopping for natural flowers is still at a babyhood level.…”