“…Such requirements now are common in most communication journals that publish quantitative research. However, in the early years after the development of the GAM, there were few reports of the internal or test-retest reliability of the instrument (e.g., Arnold, McCroskey, & Prichard, 1972;McCroskey, 1968bMcCroskey, , 1969McCroskey, Prichard, & Arnold, 1967;.…”