2006
DOI: 10.1080/01463370600877893
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Reliability and Validity of the Generalized Attitude Measure and Generalized Belief Measure

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Cited by 20 publications
(13 citation statements)
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“…Attitudes reflect how we feel about something, thus they are the affective component of a response to a stimulus (McCroskey, 2006). In the current study, the stimulus is a casual or formal email message.…”
Section: Instructor Perception Variablesmentioning
confidence: 99%
“…Attitudes reflect how we feel about something, thus they are the affective component of a response to a stimulus (McCroskey, 2006). In the current study, the stimulus is a casual or formal email message.…”
Section: Instructor Perception Variablesmentioning
confidence: 99%
“…Attitudes refer to the affect component of a response or the way we “feel” about some stimulus (McCroskey, 2006). Wilson (2005) found evidence that message recipients develop more negative attitudes about the message and its sender when the message does not adhere to appropriate norms.…”
Section: Relevant Outcomes Of Norm Adherencementioning
confidence: 99%
“…The scale contained six items (four that were reverse coded) and were measured using a 7‐point semantic differential scale. Past research has reported reliability coefficients ranging from .93 to .98 (Cole & McCroskey, 2004; McCroskey, 2006) for this scale. The present study produced a Cronbach's α of .95 with an n = 338 ( M = 3.68, SD = 1.76).…”
mentioning
confidence: 92%
“…Responses were solicited on five, 7-point semantic differential scales (e.g., yes/no, agree/disagree). Previously obtained Cronbach's alphas for the measure ranged from .87 to .98 (Horan & Chory, 2009, 2013McCroskey, 2006;Malachowski et al, 2012). A Cronbach's alpha of .92 (M = 5.11, SD = 1.36) was obtained in the current study.…”
Section: Methodssupporting
confidence: 56%