Attitude Determinant in Entrepreneurship Behavior of Vocational Students’ Entrepreneurship Intention

Wardana, Ludi Wishnu; Purnama, Chamdan; Anam, Saiful; Maula, Farij Ibadil

doi:10.21009/jpeb.008.1.1

Cited by 3 publications

(4 citation statements)

References 25 publications

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“…Thus, a good and strong student personality will tend to encourage an enhancement in their entrepreneurial intention, so it can be realized in pioneering and establishing a business after graduation or while in college. Individuals who in this case are students who have a dream of becoming a reliable and resilient entrepreneur should have confidence able to develop in term of effort to achieve the vision, choose, and start the right business venture (Wardana, Purnama, Anam, & Ibadil, 2020).…”

Section: Resultsmentioning

confidence: 99%

Personality, Gender, Culture, and Entrepreneurial Intentions of Undergraduate Student: Binary Logistic Regression

Mardisetosa

Khusaini

Asmoro

2020

JPEB

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In the last two decades, empirical studies on entrepreneurship had been increasing, especially the object of study of student entrepreneurial intention. The objective of this study was to examine the empirical evidence about significant factors and the most dominant factor (having the highest rank) influencing entrepreneurial intention of Islamic Shekh-Yusuf University students. This study used a descriptive quantitative approach that was a binary logistic regression analysis model with a sample of 382 respondents from a population of 4.058 students. Data obtained using a questionnaire tested for validity and reliability. Measurement scale used a Likert scale, and the distribution of questionnaire was accidental sampling technique. Based on binary logistic regression analysis, it showed that personality and situational significantly influenced students entreprenurial intentions, while culture and gender were not significant. The contribution of this research was as input to the university about the importance of developing students' entrepreneurial interets and talents so that graduates could contribute to reducing unemployment.

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Section: Resultsmentioning

confidence: 99%

Personality, Gender, Culture, and Entrepreneurial Intentions of Undergraduate Student: Binary Logistic Regression

Mardisetosa

Khusaini

Asmoro

2020

JPEB

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“…There are two tests in the analysis of this research, using smart-PLS in the first test, the outer model is tested, namely whether there is a correlation in the variable measurements with the latent variable (Wardana et al, 2020). In testing the outer model consists of testing the validity and reliability.…”

Section: Methodsmentioning

confidence: 99%

“…In the second test, namely testing Inner Model A which can see that the relationship between latent variables can be predicted. In carrying out calculations in the t-statistical test by looking for the percentage of variance that can be analyzed by looking at the R² statistic, so that the structural path coefficient can be analyzed (Wardana et al, 2020).…”

Section: Methodsmentioning

confidence: 99%

Digital Technology Mediates Business Strategies and Job Creation Law to Msme Performance in the Culinary Sector

Setiawan,

Santy,

Fitriyani

et al. 2023

JIMEA

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The purpose of this study is to determine the direct and indirect influence on the business strategy variables and the Job Creation Law variable on the MSMEs Performance in the culinary sector which is mediated by the Digital Technology variable. The research method used is a quantitative method using the SmartPLS 3.2.8 program in analyzing the data, so that it can identify the relationship between variables. The research population is MSMEs in the culinary sector in Prajurit Kulon sub-district. By using the Slovin formula, a sample result of 83 was obtained. The data collection techniques used were observation, interviews and questionnaires. Data analysis was carried out using outer model test, innerl model test, and hypothesis test.The results of the study are suspected to have a direct influence on the variables of business strategy and the Job Creation Law on the Performance of MSMEs in the Culinary Sector mediated by digital technology. This research is expected to help improve the performance of MSMEs in the culinary sector in the Prajurit Kulon district, Mojokerto City, and can be a reference and study for research on digital technology that mediates business strategies and the Job Creation Law on MSME performance.

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“…Digital marketing, in particular, has become an important tool for businesses to communicate with consumers, build brands, and drive sales. This phenomenon does not only occur in developed countries, but also begins to penetrate developing countries, where internet access is increasingly widespread and the use of mobile devices is increasing (Maula et al, 2019;A Setyawati et al, 2022;Wardana et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Literature Review : Strategies for Using Digital Marketing to Improve MSME Performance in Supporting SDGs Programs

Siti Rahayuningsih,

Iwan Agus Darmawan,

Sri Yuliani Pangesti

et al. 2024

IJEMA

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The current global phenomenon shows a rapid increase in the adoption of digital technology, which has changed various aspects of life, including the micro, small and medium enterprises (MSMEs) sector. This study aims to examine effective digital marketing strategies to improve MSME performance in supporting the Sustainable Development Goals (SDGs) Program. The novelty of this research lies in a holistic approach that integrates various aspects of digital marketing, in the context of SDGs implementation. The urgency of this research is driven by the urgent need for MSMEs to remain competitive and relevant in the digital era, as well as the crucial role in the national economy and the achievement of SDGs goals. The method used in this study is Systematic Literature Review (SLR) by collecting relevant previous research through publish or perish Then analyze the article and crucify related to keywords. The results show that the use of appropriate digital marketing can help MSMEs contribute more effectively to the achievement of SDGs, especially in terms of poverty alleviation, job creation, and inclusive economic growth. The implications of this research emphasize the importance of policy support and continuous training for MSMEs in utilizing digital technology, as well as collaboration between the public and private sectors to accelerate the digital transformation of MSMEs.

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Attitude Determinant in Entrepreneurship Behavior of Vocational Students’ Entrepreneurship Intention

Cited by 3 publications

References 25 publications

Personality, Gender, Culture, and Entrepreneurial Intentions of Undergraduate Student: Binary Logistic Regression

Personality, Gender, Culture, and Entrepreneurial Intentions of Undergraduate Student: Binary Logistic Regression

Digital Technology Mediates Business Strategies and Job Creation Law to Msme Performance in the Culinary Sector

Literature Review : Strategies for Using Digital Marketing to Improve MSME Performance in Supporting SDGs Programs

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