A questionnaire was distributed on the Australian republic issue to examine the interplay between norms and relevance of the issue to the group on voting intentions. Supporters of an Australian republic (N = 188) indicated the level of support for a republic within their peer group, the relevance of the republic issue to the group, and measures designed to assess voting intentions and other attitude outcomes. Analysis revealed an interaction between normative support and relevance of the issue to the group. On the measure of intention, increasing normative support was associated with increased intention to vote in an attitudeconsistent way at both relevance levels, but the effect was heightened when the issue was highly relevant to the group. On the outcomes of willingness to express opinion and perceived personal importance of the republic issue, normative support had a positive effect only when the issue was highly relevant to the group. Mediation analyses revealed that the impact of normative support and group relevance on intention were mediated through perceived personal importance of the republic issue. In response to the apparent lack of correspondence between attitudes and behavior, researchers argued that it is necessary to take other variables, such as norms, into account in order to understand how attitudes influence behavior. Most influential in the "other variables" approach have been the theories of reasoned action (Fishbein & Ajzen, 1975) and planned behavior (Ajzen, 1985). The central premise of these theories is that behavioral decisions are not made spontaneously, but are the result of a reasoned process in which behavior is influenced, indirectly, by attitudes and norms, and, in the theory of planned behavior, perceived behavioral control. Specifically, the model proposes that attitude-or the person's evaluation of the target behavior-and perceived social pressure regarding performance of the behavior (termed the subjective norm) influence behavior primarily 3