Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity

Pullig, Chris; Netemeyer, Richard G.; Biswas, Abhijit

doi:10.1177/0092070306287128

Cited by 165 publications

(186 citation statements)

References 22 publications

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“…Negative information has a greater impact on consumers' thoughts and behaviours about firms/brands than positive information, which is known as the negativity effect (Skowronski and Carlston, 1998). According to Pullig, Netemeyer and Biswas (2006), negative information is related to performance or value. Researchers state that performance-related negative information arises from a firm's functional activities.…”

Section: Resistance To Negative Informationmentioning

confidence: 99%

“…Problems with ironing a clothing firm's skirts and an airline company selling the same seat to more than one person are examples of performance-related negative information. Value-related negative information involves social or ethical considerations (Pullig et al, 2006). An e-mail provider's sharing users' personal information and a firm's financial assistance of terrorist organizations are examples of value-related negative information.…”

Section: Resistance To Negative Informationmentioning

confidence: 99%

“…So, future research could focus on this consumer attitude. According to Pullig et al, (2006) there are two types of negative information: performance related and value related. Thus, the role of these types of negative information in consumer resistance could be examined.…”

Section: Limitations and Directionsmentioning

confidence: 99%

See 2 more Smart Citations

The Critical Role of Brand Love in Clothing Brands

Turgut¹,

Gültekin²

2015

Pressacademia

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This paper aims to explore brand love in the context of brand trust, resistance to negative information and intention to repurchase in the clothing brand context. Based on a sample of 400 respondents, simple regression and multiple regression analyses were conducted to analyse direct effects and bootstrapping analyses were run to examine mediating roles. The analyses indicate a significant positive effect of brand trust on brand love, resistance to negative information, and intention to repurchase. In addition, brand love is confirmed to positively influence resistance to negative information and intention to repurchase. Concerning mediating roles, brand love is the mediator of the relation between brand trust and resistance to negative information and intention to repurchase. These results provide guidance to managers of clothing brands by disclosing the importance of brand love and brand trust. Accordingly, to have a brand customers love, managers should invest in gaining consumers' trust. Such valuable relationships eventually facilitate consumer resistance against negative information and intention to repurchase.

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Section: Resistance To Negative Informationmentioning

confidence: 99%

Section: Resistance To Negative Informationmentioning

confidence: 99%

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The Critical Role of Brand Love in Clothing Brands

Turgut¹,

Gültekin²

2015

Pressacademia

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“…In this study, the intention of purchasing environmentally friendly products is the expression of desire or intention of an individual to commit to activities that support environmental friendliness (Siminin & Ruth, 1998;Chan, 1999;Pullig & Biswas, 2006). It also refers to the study Kalafatis et al (1999) that the intention of purchase of environmentally friendly products is significantly affected by behavioral attitudes, subjective norms, and behavioral control.…”

Section: Attitudes and Behavior Intention Toward Environmentally Friementioning

confidence: 99%

The Influence of Ecological Knowledge and Product Attributes in Forming Attitude and Intention to Buy Green Product

Haryanto¹

2014

IJMS

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Air-Conditioning of non-Chloro Flour Carbon (AC of non-CFC)) is one of the products categorized as green product. In this context, consumer will consider ecological knowledge as a one of an importance variable in influencing the buying process of this product. Moreover, functional and emotional attribute are next variables as part of product attributes considered importance by consumer in deciding to buy the product. This study investigated the influence of ecological knowledge and product attributes (functional and emotional attributes) on attitude and intention to buy the product. Convenience sampling technique was used to collect 200 consumers who intend to buy AC of non-CFC in Surakarta, Indonesia. Structural equation model was chosen to elaborate the linkage among of variables. The result indicates that attitude toward green product is positively influenced by ecological knowledge. Besides that, functional attribute and emotional benefit were found to influence the intention to buy this product. In this study, the results were not significant, also discussed. Furthermore, the study also revealed the implications both from theoretical and practical aspects, as well as the possibility to do the advance studies.

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“…Compared with marketing communication channels dominated by companies (e.g., advertising), publicity is regarded as a kind of information source with more trustworthiness, and thus more influential (Bond and Kirshenbaum, 1998). Marketing researchers also provide interesting insights on consumers' psychological and behavioral reactions towards corporate publicity (Ahluwalia et al, 2000;Griffin et al, 1991;Pullig et al, 2006). Among those, earlier studies built their findings on impression formation theories, emphasizing the role of negative affect and granting negative information greater weight in evaluation than positive information (Griffin et al, 1991;Fiske, 1980).…”

Section: Corporate Publicity and Its Effect On Customersmentioning

confidence: 99%

The effects of two kinds of corporate publicity on customer-brand relationship

Peng

2010

Front. Bus. Res. China

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In the recent marketplace, corporate brands are exposed to a variety of corporate publicity, which may elicit unexpected consumer responses and requires more academic attention. This study explores how two kinds of corporate publicity (ability-related vs. social responsibility-related) influence customer-brand relationship. We propose that both kinds of publicity influence customer-brand relationship strength through brand trust and brand affect. In addition, the interaction pattern between the two kinds of publicity is further examined. Two competing hypotheses predicting divergent patterns of the interaction effect are proposed. A 2×2 between-subject experiment is conducted in the context of fast food service industry. Results show that, after controlling the existing customer-brand relationship, social responsibility-related publicity has significant influence on the strength of customer-brand relationship, while ability-related publicity has no such effect, given the fact that consumers probably have developed well-established perceptions on the focal company's ability. Furthermore, the specific interaction pattern between the two kinds of publicity is consistent with the prediction based on fairness heuristic theory. In addition, brand trust and brand affect play mediating roles in the mechanism through which corporate publicity influences customer-brand relationship.

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Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity

Cited by 165 publications

References 22 publications

The Critical Role of Brand Love in Clothing Brands

The Critical Role of Brand Love in Clothing Brands

The Influence of Ecological Knowledge and Product Attributes in Forming Attitude and Intention to Buy Green Product

The effects of two kinds of corporate publicity on customer-brand relationship

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