“…Through the process of conditioning, alcohol-related cues are associated with the perceived positive expectancies of drinking and become increasingly attractive (c.f., Jones, Hogarth, Christiansen, Rose, Martinovic, & Field, 2012;Tuenissen, Spijkerman, Schoenmakers, Vohs, & Engels, 2012). Resultantly, attention is drawn to alcohol-related cues (Tuenissen et al, 2012) which, in turn, may lead to an increase in craving (Manchery, Yarmush, Luehring-Jones, & Erblich., 2017) and consumption (e.g., Weafer & Fillmore, 2013). Inhibition is proposed to control the strength of alcohol-related attentional biases (Field & Cox 2008) by moderating processes such as automatic approach tendencies (e.g., Wiers et al, 2007), as well as implicit associations (e.g., Houben & Wiers, 2009).…”