Abstract:This article presents a critical literature review of the major works on mobile phone culture, which examine the whys and wherefores of this technology's popularity in different socio-economic and cultural landscapes. Thus, it focuses particularly on how these multiplicities and varieties have been discussed, analyzed and researched in the existing mobile phone literature. There are different lines of research which can be categorized as following: the major works (mostly empirical studies whose findings are b… Show more
WhatsApp Messenger is a cross-platform mobile messaging application that allows mobile phone owners to exchange messages without having to pay for short message services (SMS). Shrewd entrepreneurs are employing this service to grow their businesses in global markets. WhatsApp can be applied to build capability in emerging economies where the usage of smartphones has doubled recently. The technology can be applied to collect data that can be interpreted to make organizational sense in the new digital world. In this chapter, the authors make a brief survey of WhatsApp to postulate its dynamism in penetrating global markets.
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