WhatsApp Messenger

Abstract

WhatsApp Messenger is a cross-platform mobile messaging application that allows mobile phone owners to exchange messages without having to pay for short message services (SMS). Shrewd entrepreneurs are employing this service to grow their businesses in global markets. WhatsApp can be applied to build capability in emerging economies where the usage of smartphones has doubled recently. The technology can be applied to collect data that can be interpreted to make organizational sense in the new digital world. In this chapter, the authors make a brief survey of WhatsApp to postulate its dynamism in penetrating global markets.