Atrybuty żywności ekologicznej determinujące wybory konsumentów

Grzybowska–Brzezińska, Mariola; Grzywińska‐Rąpca, Małgorzata

doi:10.22630/eiogz.2016.114.20

Cited by 5 publications

(5 citation statements)

References 9 publications

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“…Consumers are aware that their diet, lifestyle, and life circumstances are among the most important factors affecting the health and quality of human life. Thus, when assessing food products, they pay attention to the content of specific nutrients, as well as the presence or absence of certain ingredients [20,21]. Equally important are attributes such as the size of packaging, convenience of use, and ease of preparation.…”

Section: The Specifics Of Food Product Marketing Review Of the Litera...mentioning

confidence: 99%

Practical Implications of the Millennial Generation’s Consumer Behaviour in the Food Market

Barska

Wojciechowska-Solis

Wyrwa

et al. 2023

IJERPH

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Generational theory assumes that generational cohorts develop similar attitudes and beliefs. The Generation Y/Millennials group is currently one of the most important generations in the market as they have a presence in the labour market with a high income of their own, which creates higher demand for products, especially in the food market which is very sensitive to consumer decisions. The aim of this study was to show the consumer behaviour of Generation Y in the market for innovative food products and to propose marketing models created on the basis of research on a Polish sample of Millennials. The research was conducted in the period before the COVID-19 pandemic on a group of 544 selected respondents. Descriptive statistics of the SPSS program were used to process the results obtained. Among the most important of the results was identifying the decision-makers who are purchasing innovative products and the influence of third parties on their decision. In the first instance, consumers look for innovative food products in large retail chains (hypermarkets and supermarkets), however, they pay attention to both the quality of the products on offer and the price. Values such as freshness and taste also play a role in their purchasing decisions. Sources of information about innovative products in the Polish food market include culinary blogs recommending innovative products, and the opinions of dieticians and nutritionists.

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Section: The Specifics Of Food Product Marketing Review Of the Litera...mentioning

confidence: 99%

Practical Implications of the Millennial Generation’s Consumer Behaviour in the Food Market

Barska

Wojciechowska-Solis

Wyrwa

et al. 2023

IJERPH

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“…According to the literature, consumer behaviors on the food market are highly diverse and are influenced by two opposing trends, consumerism and the ecologization of consumption (Rogala, 2015). The ecologization of consumption is the practice of making more responsible and environmentally-friendly purchasing decisions (Matel et al, 2018;Grzybowska-Brzezińska and Grzywińska-Rąpca, 2018;Kuzmina et al, 2023).…”

Section: Literature Reviewmentioning

confidence: 99%

Comparative Analysis of Generation Z Consumer Behavior in Poland and Germany: Implications for the Organic Food Market

Dr.,

Dr.

2024

ERSJ

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Purpose:The aim of this study was to evaluate the behavior of Generation Z consumers in the context of trends on the organic food market and to describe the prospects for the future development of that market. Design/Methodology/Approach: The study focused on organic food markets in Germany and Poland which are the leading agricultural producers in Western and Central-Eastern Europe, respectively. The research problems were validated by reviewing the literature, analyzing statistical data on the food and organic food market, and conducting a survey of Gen Z consumers in Germany and Poland. Findings: The study demonstrated that both the global and the European organic food markets have developed rapidly in the last two decades and that the organic food segment plays an important role in agricultural production. The survey revealed that Gen Z consumers are highly eco-conscious in both Poland and Germany, but the organic food market has grown at a much higher rate in Germany. The COVID-19 pandemic and the war in Ukraine have contributed to social uncertainty and inflation, which decreased consumers' purchasing power. These factors exerted a more negative influence on the organic food market in Poland which is characterized by lower household incomes and higher consumer expenditure on food. However, the implementation of European Green Deal policies and the steady improvement in the economic outlook can be expected to revive the growth of the organic food market in the European Union. Practical Implications: Public institutions and market actors should initiate extensive educational campaigns to minimize differences in consumer behaviors and attitudes towards eco-friendly products, and to raise awareness that purchasing decisions affect the health and quality of life of entire societies. For young consumers belonging to Generation Z, a crucial aspect in their selection of products and services pertains not only to the environmental impact, but also to how these products affect their health and overall well-being. Given Generation Z's inclination towards online shopping and mobile application usage, the integration of modern tools as distribution channels into the operational framework of food producers on a larger scale appears to be a rational move. Originality/Value: The majority of scholarly works addressing these topics typically consist of case studies pertaining to a particular domestic market (especially in relation to Gen Z

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“…The COVID-19 pandemic had a large impact on society and the economy, which translated into a change in consumer behaviour [27]. Social isolation and the crisis in selected economic sectors increased the importance of remote customer service channels, including e-commerce [28,29].…”

Section: Introductionmentioning

confidence: 99%

Innovation-Driven E-Commerce Growth in the EU: An Empirical Study of the Propensity for Online Purchases and Sustainable Consumption

Roszko-Wójtowicz,

Deep Sharma,

Dańska-Borsiak

et al. 2024

Sustainability

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The e-commerce sector has experienced significant growth in the past two decades, outpacing other economic sectors and contributing to sustainable consumption, increased labour productivity, competitiveness, consumer incomes, and GDP growth. This trend is expected to continue, making e-commerce a key driver of sustainable economic growth in Europe. This study aims to explore the relationship between a nation’s innovation level and its population’s inclination towards online shopping in various EU member states. It hypothesizes that higher innovation levels within a country lead to a greater tendency for online purchases. This study conducts a thorough analysis of the interplay between European economies’ innovation levels and the e-commerce market’s evolution. A composite innovation index was created using the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) methodology, and panel data models were utilized to examine the dependencies, with data from Eurostat and the Global Innovation Index. The focus is on the period from 2019 to 2021, which was marked by unique market dynamics and the impact of the COVID-19 pandemic. The findings confirm the significant role of innovation in driving e-commerce expansion within the context of sustainable consumption, supporting the main hypothesis. This research also highlights the pandemic’s positive effect on the e-commerce sector. The pandemic-induced changes in consumer behaviour, particularly due to social isolation and crises in certain economic sectors, have emphasized the importance of online shopping. Notably, the most active online shoppers are identified in the 25 to 54 age group, revealing a key demographic trend.

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Atrybuty żywności ekologicznej determinujące wybory konsumentów

Cited by 5 publications

References 9 publications

Practical Implications of the Millennial Generation’s Consumer Behaviour in the Food Market

Practical Implications of the Millennial Generation’s Consumer Behaviour in the Food Market

Comparative Analysis of Generation Z Consumer Behavior in Poland and Germany: Implications for the Organic Food Market

Innovation-Driven E-Commerce Growth in the EU: An Empirical Study of the Propensity for Online Purchases and Sustainable Consumption

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