Asymmetric relationship between attribute performance and customer satisfaction: A new perspective

Mimicry Marketing Strategy on Marketing Performance of Small and Medium Enterprise

“…Relationship marketing can be a business-to-business relationship that is the relationship between the company and suppliers, companies with distributor, with similar companies, between whole salers and retailers, as it has been investigated by (Johnsonet al, 2012;Rauyruen and Miller, 2007;Ryding, 2010) and can be either businessto-customer relationship as it has been investigated by Adjeidan Clark 2010 andMascarenhaset al, 2007. This is in line with the opinion of Gounaris (2005); Slevitch and Oh (2010), which describes the relationship between these networks which can involve consumers, manufacturers, suppliers, intermediaries and other stakeholders.…”

Hotel attribute performance, eWOM motivations, and media choice

“…Harrison-Walker (2001) argued that the effect of service quality on WOM praise is contingent on industries. What customers experience during their stay in a hotel could be very complex because the experience is a combination of tangible products and intangible service and can last for several days (Slevitch and Oh, 2010). The hotel attributes that contribute to customer experience can be separated into two categories: core attributes and facilitating attributes (Levitt, 1986).…”

“…The approach is also popular in the hospitality field (i.e. Collie et al, 2000;Chan et al, 2007;Slevitch and Oh, 2010). Studies have shown that scenario-based research design is suitable for assessing customer's perception on service failure (i.e.…”

Exploring the Relationship Among Service Quality, Customer Satisfaction and Customer Loyalty: A Case Study of Carrefour Hypermarket

“…The importance of customer satisfaction research is proportional to its increased managerial importance (Slevitch and Oh 2010). Customer satisfaction has often been regarded as an antecedent of customer loyalty (Bitner 1990).…”