Association Between Adolescent Viewership and Alcohol Advertising on Cable Television

Chung, Paul J.; Garfield, Craig F.; Elliott, Marc N.; Ostroff, Joshua; Ross, Craig S.; Jernigan, David H.; Vestal, Katherine; Schuster, Mark A.

doi:10.2105/ajph.2008.146423

Cited by 35 publications

(37 citation statements)

References 17 publications

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“…Specifically, a study using Nielsen data found advertisement placements for alcoholic beverages increased as a function of adolescent viewership [34]. Similar results have been replicated in the United Kingdom, where adolescents aged 10–15 were exposed to 51% more ready-mix drink (i.e., alcopops) alcohol advertisements than individuals aged 25 and older [26].…”

Section: Race Ethnicity Gender and Agementioning

confidence: 87%

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The Myriad Influences of Alcohol Advertising on Adolescent Drinking

et al. 2017

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Purpose of Review This review investigates effects of alcohol advertising on adolescent drinking. Prior reviews focused on behavioral outcomes and long-term effects. In contrast, the present review focuses on subgroups with greater exposure to alcohol advertising, research methods to study alcohol advertising, potential mechanisms underlying relationships between adolescent exposure to alcohol advertising and increased drinking and points to prevention/intervention strategies that may reduce effects of alcohol advertising. Recent Findings Alcohol advertising influences current and future drinking. Further, evidence suggests adolescents may be targeted specifically. Alcohol advertisements may influence behavior by shifting alcohol expectancies, norms regarding alcohol use, and positive attitudes. Media literacy programs may be an effective intervention strategy. Summary Adolescents are exposed to large quantities of alcohol advertisements, which violates guidelines set by the alcohol industry. However, media literacy programs may be a promising strategy for adolescents to increase critical thinking and create more realistic expectations regarding alcohol.

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Section: Race Ethnicity Gender and Agementioning

confidence: 87%

“…Underage drinkers are also exposed to alcohol advertisements more frequently than of age drinkers through myriad media [26, 34–38]. Specifically, a study using Nielsen data found advertisement placements for alcoholic beverages increased as a function of adolescent viewership [34].…”

Section: Race Ethnicity Gender and Agementioning

confidence: 99%

The Myriad Influences of Alcohol Advertising on Adolescent Drinking

et al. 2017

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“…For tobacco advertising, Saffer and Chaloupka (2000) report that comprehensive restrictions are needed to reduce consumption, and that limited bans will have little or no effect. Studies on self-regulation by the alcohol industry suggest that these actions have little impact on reducing exposure to alcohol advertising in youth (Chung et al, 2010;Fielder et al, 2009;Jernigan, 2009). In relation to advertising of foods HFSS, three main forms of action are most frequently put forward to limit the influence of advertising: statutory regulation, self-regulation and educational approaches.…”

Section: Solutionsmentioning

confidence: 99%

Reducing the volume, exposure and negative impacts of advertising for foods high in fat, sugar and salt to children: A systematic review of the evidence from statutory and self-regulatory actions and educational measures

Chambers

Freeman

Anderson

et al. 2015

Preventive Medicine

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“…This study indicates that health-related advertising on US university campuses does not uniformly promote positive health practices despite evidence that environments encouraging healthy choices could make it easier for individuals to achieve and/or maintain health goals, such as a normal BMI and resist underage alcohol intake (Chung et al, 2010;Patrick et al, 2010;Reinert et al, 2005;Sallis et al, 2008). This study also indicates there are significant gaps in campus health-related policies particularly with regard to healthy eating and physical activity patterns and lack of policies covering healthrelated advertisement content.…”

Section: Discussionmentioning

confidence: 86%

The university environment: a comprehensive assessment of health‐related advertisements

et al. 2012

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -Little is known about health-related advertising on university environments. Given the power of advertising and its potential effect on health behaviors, the purpose of this paper is to assess the health-related advertisement environment and policies on university campuses. Design/methodology/approach -In total, ten geographically and ethnically diverse US university campuses that were trained in using the health-related advertisement survey tool participated in the study. Inter-rater reliability with data collectors at each university was established before data commencement began in Spring 2011. The survey tool assessed the types, locations, and prevalence of health-related advertisements and messages (e.g. nutrition, alcohol, tobacco) on campus, and included both advertisements and messages related to any aspect of health by any sponsor. Current campus health-related policies from each institution were collected as well. Findings -The largest proportion of advertisements on all campuses were for diet/nutrition, exercise/ fitness, and alcohol. The majority of advertisements promoted positive health behaviors recommended by health professionals. Unbranded advertisements were more likely to promote positive health behaviors than branded advertisements. Diet/nutrition, tobacco, and drug advertisements were more likely to be positive, whereas alcohol-related advertisements tended to be negative. Originality/value -The paper's findings indicate significant gaps in campus health-related policies with regard to healthy eating and physical activity and lack of policies covering health-related advertisement content. Benchmark data like those reported here can help campus stakeholders set priorities and work with campus decision makers to advocate for the development and implementation of healthy campus policies that support healthy environments.

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Association Between Adolescent Viewership and Alcohol Advertising on Cable Television

Abstract: Ad placements for beer, spirits, and alcopops increased as adolescent viewership rose from 0% to 30%, especially for female viewers. Alcohol advertising practices should be modified to limit exposure of underage viewers.

Cited by 35 publications

References 17 publications

The Myriad Influences of Alcohol Advertising on Adolescent Drinking

The Myriad Influences of Alcohol Advertising on Adolescent Drinking

Reducing the volume, exposure and negative impacts of advertising for foods high in fat, sugar and salt to children: A systematic review of the evidence from statutory and self-regulatory actions and educational measures

The university environment: a comprehensive assessment of health‐related advertisements

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