Abstract:Consumer demand for organic foods has increased significantly in recent years in the world. Consumers are influenced by various internal/external factors when purchasing food products. The aim of this study is to determine the effects of knowledge variable on consumers' purchasing or consuming behavior for organic foods together with other factors in Turkey (Hatay City). For this purpose, the effects of consumers' organic product knowledge levels are examined within the frame of Theory of Planned Behavior. The… Show more
“…Dn the other hand, they demonstrate the high level of awareness of the respondents regarding organic foods. The degree of knowledge of the population can reinforce the consumption trend and consequently increase the interest to purchase, the willingness to pay more and increase the consumption frequency, since increasing consumer awareness about the benefits certain foods have stimulates their acquisition (Lee & Yun, 2015), meaning that the more benefits perceived, the greater the intent to consume (Demirtas, 2018;Yazdanpanah et al, 2015).…”
Section: Consumers Degree Of Knowledge About Organic Foodmentioning
The objective of this study was to correlate the gender and behavior of consumers of organic foods enriched with functional properties. The study was carried out by investigating the profile of organic and functional food consumers through the application of a questionnaire. A total of 1230 responses (of the questionnaire) were collected from people from all Brazilian states through social networks and e-mails following the snowball technique during the months of February and March 2017. The results showed that women expressed greater interest in consuming organic foods enriched with functional properties compared to men. Men and women agree that organic food are produced in a sustainable. Their high price, difficult access, irregular supply and availability in few establishments were highlighted as the main limiting factors for not consuming organic food, while an increased motivation (of consumption) was related to the awareness that organic foods are healthier and can improve quality of life. Fruits and vegetables are the most consumed organic foods among men and women, however women consume more functional foods than men. Thus, there are few differences in behavior and eating habits of organic foods between men and women.
“…Dn the other hand, they demonstrate the high level of awareness of the respondents regarding organic foods. The degree of knowledge of the population can reinforce the consumption trend and consequently increase the interest to purchase, the willingness to pay more and increase the consumption frequency, since increasing consumer awareness about the benefits certain foods have stimulates their acquisition (Lee & Yun, 2015), meaning that the more benefits perceived, the greater the intent to consume (Demirtas, 2018;Yazdanpanah et al, 2015).…”
Section: Consumers Degree Of Knowledge About Organic Foodmentioning
The objective of this study was to correlate the gender and behavior of consumers of organic foods enriched with functional properties. The study was carried out by investigating the profile of organic and functional food consumers through the application of a questionnaire. A total of 1230 responses (of the questionnaire) were collected from people from all Brazilian states through social networks and e-mails following the snowball technique during the months of February and March 2017. The results showed that women expressed greater interest in consuming organic foods enriched with functional properties compared to men. Men and women agree that organic food are produced in a sustainable. Their high price, difficult access, irregular supply and availability in few establishments were highlighted as the main limiting factors for not consuming organic food, while an increased motivation (of consumption) was related to the awareness that organic foods are healthier and can improve quality of life. Fruits and vegetables are the most consumed organic foods among men and women, however women consume more functional foods than men. Thus, there are few differences in behavior and eating habits of organic foods between men and women.
“…The literature shows that, in general, attitudes are a solid antecedent of purchase intention. In reference to green products, Honkanen et al [65] and Demirtas [66], among others, have shown a significant positive relationship between attitudes toward green products and the intention to purchase these products. Nevertheless, for certain aspects that are strongly related to attitudes, different relationships have been found.…”
Section: Explicit Attitudes Toward Green Products and The Purchase Ofmentioning
: This study explores the relationship between different implicit and explicit attitudes and green purchase intention. A distinction is made between the cognitive and affective components of implicit attitudes. Negative-oriented attitudes such as cynicism and skepticism are also examined. The data collection process provided 724 responses to two online Implicit Association Tests, followed by a questionnaire on explicit attitudes. Two products (insecticide and toothpaste) in green and conventional formats were used. Each individual responded to a random choice of one of these two products. Structural equation modeling was used to test the research hypotheses. The cognitive and affective components of implicit attitudes were confirmed to be different constructs. Only the cognitive construct was observed to influence attitudes toward green products. Skepticism was observed to negatively influence attitudes toward green products, although it was not found to influence either attitudes toward purchasing green products versus conventional products or purchase intentions. This study offers an innovative approach by examining different types of attitudes that have never been analyzed together in the literature on green products.
“…The survey used in this research consisted of a total number of 29 questions with at least two questions (items) being allocated to each of the previously described constructs. The items were confirmed through the research of Ashraf et al (2019), Demirtas (2019) and Emekci (2019). The survey closed with four questions regarding the demographics of the respondents and a comment box for open-ended feedback.…”
Section: Survey and Itemsmentioning
confidence: 98%
“…In the original TPB model, Ajzen 1991 stated that positive attitudes towards a product lead to a more favourable evaluation of the product by the consumer. Attitudes develop from an individual's belief about what performing a certain act (Fishbein and Ajzen, 1975) means, and similarly to subjective norms, are formed by the social environment, health concerns, product quality, the environmental knowledge and consciousness of the individual consumer (Demirtas, 2019) and the experiences any consumer has and makes throughout life. Attitudes can be both positive and negative but it is presumed that a more positive attitude towards a product leads to a higher likelihood of the positive consequences of an engagement in purchasing intention.…”
In today's markets, corporate social responsibility is a new consumer expectation. Organizations across all industries are trying to meet these expectations by building a positive reputation and sending a signal to their stakeholders. However, consumers’ environmental behavior is not always the result of their positive attitudes towards environmental issues. Potentially, their environmentally friendly attitudes are contradicted by their actual behavior. This means that people, who have positive attitudes about sustainable products and state that they would purchase them, may not actually buy them after all. In addition, consumers often do not wish to spend more money on buying sustainably, even if they have higher expectations towards sustainable products or companies. Further research is therefore needed to explain the gap between consumer awareness and actual purchasing behavior. In several contexts, environmentally friendly consumption, called sustainable consumption, has been explained by the theory of planned behavior (TPB), such as when buying food or apparel. Sustainable consumption often results from planned decisions rather than hedonic reasons.
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