A New Attitudinal Integral-Model to Explain Green Purchase Intention

Sarabia-Andreu, Francisco; Sarabia-Sánchez, Francisco J.; Moreno-Albaladejo, Pablo

doi:10.3390/su11226290

Cited by 12 publications

(10 citation statements)

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“…People with greater knowledge of environmental problems and methods of eradicating them showed a stronger inclination towards purchasing green products [41][42][43][44]. There were also attempts to incorporate other factors such as habits, past experiences of the product [48], cynicism and skepticism [49]. Many studies [18,39,50] have indicated that sociodemographic factors, i.e., gender, age, educational background, personal circumstances and children in the household, affect green purchase behavior.…”

Section: Green Purchase Behaviormentioning

confidence: 99%

Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

2020

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Environmental degradation is a serious problem in modern civilization as it causes changes in consumer behavior towards ecologically responsible purchasing. In order to understand the green product purchasing decision process, an extensive literature review on green purchasing behavior was conducted. The current study is an exploratory research and the purpose of this paper was to investigate how sociodemographic factors explain consumers’ green purchase behavior. The differences between gender, age, education level, personal financial situation, and the number of children in the family were examined. To achieve the goal, we conducted a survey among 650 Polish consumers. Our findings suggest that all of the above-mentioned sociodemographic variables have an impact on awareness and purchasing behavior towards green products. Moreover, the results show that female consumers have more positive attitudes towards purchasing green products, than male consumers. Young consumers are skeptical about green products. A positive relationship was established between education and the acknowledgement of the dominance of one’s own needs over the needs of the environment. The better the personal financial situation, the more people expressed their intention to buy green products. The paper shows the implications for marketing. In addition, our exploratory research shows future research directions based on findings from the point of view of green consumer behavior. The study is an in-depth analysis of the factors determining green purchasing behavior. It contributes to the current literature by strengthening the existing knowledge about the factors influencing green purchase behavior in developing countries.

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Section: Green Purchase Behaviormentioning

confidence: 99%

Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

2020

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“…Third, consumers are opting for greener options, and this opportunity can ameliorate policymakers' green strategies and functions (Sharma and Paço, 2021). Fourth, consumers are cynical regarding green products (Sarabia-Andreu et al, 2019), and apprehension regarding greenwashing is intensifying . These critical issues can be resolved when firms are engaged in environmental modernization and consumers are aware of these innovations.…”

Section: Introductionmentioning

confidence: 99%

The impact of eco-innovation on green buying behaviour: the moderating effect of emotional loyalty and generation

Sharma

Paço

Kautish

2022

MEQ

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PurposeThis study intends to contribute to the literature of eco-innovation by examining the pro-environmental intentions and behaviour among consumers through their understanding of eco-innovation. Thus, the relationship among eco-innovation, general pro-social attitude, generativity, environmental concern, purchasing intentions and buying environmentally friendly products and the differences of the relationship between high and low emotional loyalty and Generation Y and Z were investigated via structural equation modelling (SEM).Design/methodology/approachData were collected through an online questionnaire directed to Indian consumers, and analysis was done through partial least square structural equation modelling (PLS-SEM) in two stages, i.e. measurement model and structural model.FindingsResults confirm the relationships established in the proposed model, and some differences were found between the levels of emotional loyalty and the Generations Y and Z. The research shows that individualistic norms and perceived marketplace influence play a purposeful role in transforming environmental concerns into buying behaviour towards eco-innovation-driven products.Practical implicationsFrom a policy and management perspective, the results not only imply the importance of continuous performance and environmental improvement but also those policies hindering diffusion and adoption need to be addressed. Green buying is an elusive task but can be opportunely attained by marketers by adding elements of eco-innovations and understanding mindsets of consumers to create win–win situations for themselves and consumers.Originality/valueThe results reinforced that emotional loyalty and Generations Y and Z vitally impact consumers' green buying decision within the framework of eco-innovation and cognitive factors.

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“…As such, understanding the key factors that contribute to the formation of consumer purchase intention (PI) towards environmentally friendly apparel is crucial when developing effective marketing strategies. To explore this, consumer PI, a worthy and well-studied extension of Planned Behavior Theory [26], is commonly accepted as an important index to predict PI [27], a consumer's declaration of a predisposition to purchase, barring any significant contingencies in the market or the consumer's personal situation [28].…”

Section: Introductionmentioning

confidence: 99%

Exploring Consumers’ Purchase Intention of rPET Bottle-Based Apparel in an Emerging Economy

Luu

Baker

2021

Journal of Open Innovation: Technology, Market, and Complexity

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This study investigated the applicability (generalizability) of utilizing a partial least squares (PLS) model previously posed to predict consumer purchase intention (PI) of recycled plastics-sourced apparel in a developed economy to predict PI in an emerging economy. To explore the original model’s generalizability, 495 Vietnam residents were surveyed via social media platforms (SMPs). Using partial least squares structural equation modeling (PLS-SEM) path analysis, it was found that three factors significantly affect PI (quality, sustainability, safety), albeit not the same organization of factors found to be significant in the original model. Thus, it is argued that consumer PI in emerging economies may not be entirely congruent with that of developing economies. As prior research of consumer PI of apparel made from recycled poly(ethylene terephthalate) (rPET) bottle fibers in emerging economies is limited, the results of this study, in support of open innovation, provide practical suggestions for marketers and a starting point for future investigations and discussions. The paper also discusses the findings’ relevancy to other contexts and poses suggestions for further study.

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A New Attitudinal Integral-Model to Explain Green Purchase Intention

Cited by 12 publications

References 80 publications

Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

The impact of eco-innovation on green buying behaviour: the moderating effect of emotional loyalty and generation

Exploring Consumers’ Purchase Intention of rPET Bottle-Based Apparel in an Emerging Economy

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