Assessment of the consistency of ideal profiles according to non-ideal data for IPM

Extension of the consistency of the data obtained with the Ideal Profile Method: Would the ideal products be more liked than the tested products?

“…It is also a good complement to the assessment of the consistency of the ideal descriptions proposed by Worch et al (2012), which aims at studying the sensory consistency of the ideal profiles by measuring the relationship between the ideal descriptions and the sensory and hedonic ratings of the products.…”

“…According to Worch et al (2012), an ideal profile is consistent if: (1) Its sensory profile agrees with both the sensory and hedonic ratings provided of the tested products, and (2) its estimated liking potential is high.…”

“…As a methodology checking for the sensory consistency of the ideal profiles has already been proposed by Worch, Lê, Punter, and Pagès (2012), this paper focuses on the procedure checking for the hedonic consistency of the ideal profile. Henceforth, when we mention consistency it will refer to that of the liking potential.…”

Construction of an Ideal Map (IdMap) based on the ideal profiles obtained directly from consumers

“…The same notation as the one used in the paper from Worch, Lê, Punter, and Pagès (2012) checking for the consistency of the ideal data obtained from the IPM are used here. Hence, we denote in the rest of the article (the vectors are in bold):…”

“…Link between the maps (a priori). According to Worch et al (2012), a consumer is consistent if the ideal product provided shares similar characteristics with the preferred product.…”