Extension of the consistency of the data obtained with the Ideal Profile Method: Would the ideal products be more liked than the tested products?

Comparison of intensity scales and CATA questions in new product development: Sensory characterisation and directions for product reformulation of milk desserts

“…In the present, the position of the ideal product in the sample spaces was close to that of the samples with the highest overall liking scores (samples 3, 5 and 7) for both methodologies, confirming the consistency of the information. Similar results were reported by Worch et al (2012aWorch et al ( , 2012c using intensity scales and Ares, Dauber, et al (2014) using CATA questions.…”

“…According to Worch et al (2012c), ideal product information can be regarded as consistent if its description shows similar characteristics to the product with the highest overall liking. In the present, the position of the ideal product in the sample spaces was close to that of the samples with the highest overall liking scores (samples 3, 5 and 7) for both methodologies, confirming the consistency of the information.…”

“…On the other hand, the main advantage of intensity scales is that they have been extensively studied and several data analysis methodologies are already available (Worch et al, 2012b(Worch et al, , 2012a(Worch et al, , 2012c. In this sense, further research is still necessary to evaluate the reliability of ideal product information using CATA questions and to identify consumer groups with different ideal.…”

“…IPM has been extensively studied in recent years and has been proven to provide reliable recommendations for new product development and product reformulation (Worch, Dooley, Meullenet, & Punter, 2010;Worch, Lê, Punter, & Pagés, 2012a, 2012b, 2012c. Although IPM has been shown to provide accurate descriptions of ideal products, the use of intensity scales to describe a large set of sensory attributes could be tedious for consumers.…”

Ideal profiling as a sensory profiling technique

“…In other words, the ideal data provided by consumers should correspond to products that would be more appreciated than any current product tested (Worch et al , 2012b). Practically, this means that the ideal product should be associated with a liking score which should be larger than the liking scores given to the products tested.…”