Assessment of the Competitiveness of Car Communication Enterprises With the Use of Porter’s Five Forces Model and Maps of Strategic Groups

Abstract

The article presents the theoretical and practical approach to the essence of Porter’s Five Forces model and its relationship with the map of strategic groups. The aim of the article is to present the results of research on the competitive struggle within the sector of Car Communication Enterprises. The tool of Porter’s Five Forces model was used, as well as a map of strategic groups. The research sample included Car Comunication Enterprises that belong under public sector. The research showed that the intensity of the competition in the analyzed sector is significant. The presented results should be treated as part of a comprehensive strategic analysis of enterprises. Each company should treat these results as models and at the same time adapt them to its own conditions. The research results may be an introduction to further analyzes concerning Car Comunication Enterprises sector.